2023-11-26 19:15:00
The rest following this ad
An ad that suddenly appears on your screen while you’re playing a title that you paid more than €60 for, what do you think? Of course not. This is the reason why many gamers are angry with Ubisoft although the company has since justified itself.
Why has everyone been mad at Ubisoft for the past few days?
At the end of the week of November 20, Reddit user triddell24 shared a clip from his game of Assassin’s Creed Odyssey where we can see that when he tries to open the game map, a huge insert, a pop window -up, then opens. It was a 20% promotion for Mirage as part of Black Friday 2023. Another user then indicated that he had encountered the same “problem” and, from then on, the web went up in flames.
Many Internet users protested on social networkspanicked at the idea of having ads in the middle of the game and finding this unacceptable.
Ubisoft speaks out and claims the technical error
“We have been informed that some players experienced pop-up windows while playing certain Assassin’s Creed titles yesterday,” explains Fabien Darrigues, spokesperson for Ubisoft, in a statement to The Verge. “This is a technical error which we corrected as soon as we became aware of the problem.”
While it wasn’t initially clear why the game suddenly started showing Black Friday pop-ups to promote the latest versions of Ubisoft’s Assassin’s Creed, the publisher explained what was wrong in a message published on X (formerly Twitter). Ubisoft explains that it was trying to place an ad for Assassin’s Creed Mirage in the main menu of other Assassin’s Creed games. However, a “technical error” caused the promotion to appear in the games’ menus. Ubisoft says the issue has since been resolved.
However, Internet users are still skeptical of this explanation and believe that Ubisoft was only “testing the waters”. To be continued.
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