Data science
ViuTV’s new drama “I SWIM” will be broadcast on July 11. This drama, as its name suggests, is a true story of swimming. Mirror boys Edan, Qiu Shijin and IG male god Wei Junsheng (Jeffrey) wear close-fitting clothes. Half-naked upper body performance in small swimming trunks, how can you not miss the collection of attracting element mirror fans! It lived up to expectations and recorded 5.8 ratings in the first week, which is a good start and the best self-made drama on ViuTV this year. You may ask whether “I SWIM” can surpass the results of “Uncle’s Love” last year. I try to use the amount of social media discussion to make a prediction.
[圖2], compared the popularity of social media discussions 14 days before and following the launch of ViuTV’s three dramas “I SWIM”, “Uncle’s Love” and “IT Dog” (0 on the horizontal axis on the table represents the day of the broadcast). On the day of the premiere of “I SWIM”, 359 social media discussions were recorded, and the audience discussed the school uniforms and swimmer styles of the fresh flesh male gods. It should be noted that the 359 pieces are only half of the 691 pieces of the premiere discussion of “Uncle’s Love”. , the social media warm-up before the broadcast was insufficient. The total number of social media discussions in the 14 days before the broadcast of “Uncle’s Love” was 2,861, while “I SWIM” only had 1,587, which was only slightly higher than “IT Dog”‘s 1,207.
▲There are some interesting findings in the negative word cloud. Some netizens criticized “I SWIM” for being so rotten and boring, which is understandable, because it is not easy to bring out the dynamic and exciting when shooting sports themes. The actors do look like a bunch of over-aged middle school students, and the skin color of Bai Zhe’s swimmers does affect the show’s persuasiveness.
The emotional level of “I SWIM” 7 days following its broadcast was the best of the 3 dramas. Since I started chasing the source, I took out the positive and negative word clouds for comparison. The positive word cloud is filled with the roles and names of the fresh flesh male gods, eye-catching elements such as muscles and stature, and even more support for Edan’s first attempt at a cooler role, looking forward to witnessing his growth in acting and performing naturally with Jeffrey. Then I looked at the distribution of the platforms where the content was published, and then looked at the relevant content from forums and Instagram, respectively, 28% and 48% of the total were higher than the 21% and 46% of “Uncle’s Love”, and there were Most of them are large, and there are relatively few discussions on Facebook by ordinary netizens, so it cannot be ruled out that it is some content to build momentum.
In addition to the follower growth, I used this time to add the follower credibility indicator to find out the accounts with more genuine followers (not bots or fake accounts). The higher the value, the higher the fans’ contribution. Edan ranks first in the list, showing the support of “Jue Shi” for Li Mayong. What’s interesting is that Jeffrey, who has less performance experience, has the same fan growth rate as he puts on real swimming trunks to catch up to the second place.
The changes in the popularity of the actors in the drama will also be of concern to everyone, and it is a weather vane that helps to understand KOLs. Figure 3 summarizes the relevant data. Edan ranks first. The role of Li Mayong has added more than 8,000 “jue feces” to him in just two weeks in early July. Wu Qiyang (Phoebus) and Wei Junsheng (Jeffrey) also have 5,000. Pay more. The big winner of popularity growth is Wu Haixin (Sofiee). She has more than 11,000 followers, an increase of 9.5%. Her pure temperament is very popular among netizens. In addition to the growth of fans, this time I added the indicator of follower credibility. It can evaluate the participation of a KOL fan to represent the credibility of fans. A score close to 100% means that the activities of fans seem to be relatively normal and healthy. Questionable fan behavior will score lower. Edan’s fans are indeed quite healthy. It seems that Wu Haixin has to play the role of the head teacher and post more good posts to induce fans to participate and like more.
Text: Liu Weiliang (Eden) /
Social media business application company Tianqin
(Tocanan) CEO
Originally published on AM730 https://www.am730.com.hk/Life/Technology/-i-swim-One will win-/329945