On the 11th, if you search for ‘gift set’ on the used trading app Carrot Market, you will find a list of desired trades.[사진=당근마켓]
This Chuseok, it seems that the popularity of Chuseok gift sets, such as spam and cooking oil, which were traditionally acceptable Chuseok gifts, is waning, and gifts that take into account the tastes of the recipients seem to have come and gone.
On the 11th, if you look at second-hand trading sites such as Lightning Market and apps such as Carrot Market, you can see people who are trying to sell the standardized Chuseok gift sets at second-hand prices.
If you search by entering the keyword ‘Chuseok’ in the second-hand trading app, Chungjungwon Comprehensive No.15 Chuseok Gift Set containing can ham, cooking oil, tuna, etc., Dongwon Seon No.100 Chuseok Gift Set, Rosfarm Substantial Gift Set, LG Household & Health Care Chuseok Gift Set Magpie and Tiger A set are listed as ‘new unopened goods’.
Most of them are gift sets with the postal label removed on the outside of the wrapping paper, or items that are not used because similar products overlap, or leftovers that cannot be given to someone.
It is analyzed as evidence of the declining popularity of the standardized and standardized holiday gift sets that were always exchanged.
On the other hand, personalized gifts that take into account the taste of the other person are in vogue. It is a trend these days to present an appropriate KakaoTalk gift.
If you look at the KakaoTalk Gifting Gift Ranking, you can look at the gifts you want to receive by age group, price range, and individual, and then conveniently deliver it through mobile. A special gift menu for Chuseok has been opened, offering a variety of products, including cakes and massagers.
According to the industry, the online gift-giving market, including KakaoTalk gift-giving, has grown rapidly following the COVID-19 crisis, becoming the most suitable service for the MZ generation. According to the ‘Online Shopping Trend in June 2022’ report, the transaction amount of online coupon (e-coupon) services, including gift giving services, increased from 2.108.5 trillion won in 2018 to 5.9534 trillion won last year. The e-coupon service transaction amount is expected to increase further during the holiday period.
The gift-giving service is spreading centered on the MZ generation, who have a free mind and focus on cost-effectiveness and practicality in consumption.
In addition, it is characterized by the purchase of products from brand shops such as perfumes and lotions. In Market Kurly, which also allows online and mobile gifting, hand wash/cream, lip balm, and skin care oil are available on the gift-related page.
Even health foods such as CheongKwanjang red ginseng are being released so that designs can be added to the product package and a more customized gift can be provided by enclosing a decorative sticker.
Posts with the keyword ‘recommended’ for Chuseok gifts and comments on those posts are overflowing in anonymous communities of office workers. The biggest concern of office workers during Chuseok is to deliver appropriate gifts to friends of the opposite sex, in-laws or close relatives, and parents.
- reporter information
- Eunmi Won
- [email protected]
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