Hyundai’s Naming Rights Agreement Renames Georgia Tech Football Stadium to Bobby Dodd Stadium at Hyundai Field

2023-08-09 03:11:12

ATLANTA — The home of the Georgia Tech football team was renamed Bobby Dodd Stadium at Hyundai Field on Tuesday following a naming rights agreement between the institution and the automaker.

Hyundai will pay Georgia Tech regarding $55 million over 20 years for the stadium’s naming rights.

Called Grant Field when it opened in 1913, the location was renamed Bobby Dodd Stadium in 1988, in honor of the former Georgia Tech coach and athletic director.

Hyundai’s sponsorship should lead to improvements for spectators on matchdays, in and around the stadium.

“Like Georgia Tech, Hyundai is a global brand synonymous with quality, innovation and a commitment to advancing technology,” Georgia Tech President Angel Cabrera said in a statement.

“The more we got to know each other, the more evident the alignment of our values ​​became.”

Hyundai, headquartered in Seoul, is spending $5.54 billion to build an electric vehicle and battery plant in Bryan County, Georgia. The facility is expected to create over 8,100 jobs.

The opening is scheduled for May 2024, the Savannah Tribune reported last month.

Hyundai has created a $120,000 scholarship for the study of science, technology, engineering and mathematics at Georgia Tech.

This scholarship was launched last October, on the occasion of the first sod.

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