Hyundai Tucson’s 20-year evolution in the European market

Hyundai Tucson’s 20-year evolution in the European market

2024-07-29 21:56:24

Hyundai Tucson turns 20, celebrating two decades of success. Since its debut in 2004, the model has become one of the most popular SUVs, with millions sold around the world. This milestone is a testament to Hyundai’s dedication and innovation in automotive design and engineering.

The first generation Tucson quickly earned a reputation for style, comfort and reliability. Its rugged, off-road-inspired design was a refreshing departure from past SUVs, and its spacious interior and advanced features made it popular with adventurers and families.

Tucson’s innovative design and technology helped it stand out in a saturated market, quickly becoming one of Hyundai’s best-selling models.

Over the years, Tucson has continued to evolve and improve, incorporating the latest technology and design trends into each generation.

The current fourth-generation Tucson was launched in 2020 and features an edgy and futuristic design with sharp lines, dynamic angles, and a host of advanced features.

It offers a range of powertrains, including petrol and diesel powertrains with or without mild-hybrid, electric-hybrid and plug-in hybrid options, as well as a host of advanced safety and driver-assistance technologies.

Hyundai’s commitment to innovation and customer satisfaction has helped Tucson thrive. In the two decades since its introduction, Tucson has a rich history of performance, reliability and customer satisfaction, making it a staple in the SUV market.

Hyundai Tucson’s 20-year evolution in the European market

Leading the SUV market

For 20 years, this model has been enchanting drivers across Europe. Since its launch in 2004, more than two million units have been sold in the European market alone. Now in its fourth generation, the Tucson continues to be popular with European customers.

Made in Europe, for Europe: Over the years, Tucson has undergone numerous improvements, allowing customers across the continent to choose an SUV that meets their needs while prioritizing safety. In an age with endless choices, TUCSON holds its own and continues to tick all the boxes for a fun and versatile driving experience.

How did the popular Tucson come about? Inspired by the vibrant city of Tucson, Arizona, the first-generation Tucson debuted in 2004 as a compact SUV designed to appeal to adventure enthusiasts.

Its rich safety features, rugged exterior and off-road capabilities provide a practical, stylish and affordable choice for families. Hyundai’s focus on improving the design to ensure comfort with a user-friendly dashboard and easy-to-read instruments has established Tucson’s global influence.

Evolution over time

In 2009, the second-generation Tucson underwent a major transformation, abandoning its rugged aesthetic in favor of a sharper, bolder look in line with contemporary design trends.

Rebranded as the Hyundai ix35 in many markets outside of Korea and North America, the second generation was a leap forward in style and functionality, with improved performance, fuel efficiency and safety features.

More than five years later, in 2015, Hyundai incorporated key improvements and design updates into the third-generation Tucson.

In addition to more technological features such as an advanced infotainment system and driver assistance functions, this version also comes with larger and optional 19-inch alloy wheels to meet the evolving needs and desires of car enthusiasts.

Customers seeking an even more dynamic appearance are in luck: this new version is the first N Line version to offer a sporty look.

As Hyundai prioritizes improving overall quality and safety, Tucson’s customer satisfaction has increased significantly, solidifying its position as the SUV of choice for European drivers.

Tucson 2024: A New Journey

Today, the new Tucson carries on two decades of history as a formidable vehicle that drives around the world. Since the fourth generation was launched in 2020, the model has earned the love and loyalty of customers over the years, with a range of features that will continue to appeal to everyone today and in the future.

Its striking and modern exterior design attracts the attention of everyone on the road, while its spacious interior with ample cargo space guarantees comfort and practicality. Made from the latest high-quality materials, the interior exudes quality and sophistication and is equipped with a wealth of equipment to enhance the driving experience.

Advanced Driver Assistance System (ADAS) technology further enhances safety and comfort, giving you peace of mind on every journey.

Tucson’s impact on the market

Tucson has achieved many milestones in both awards and production records. The fourth-generation Tucson has raised the bar for SUVs with its innovative design and safety features, delivering value that exceeds its segment.

Thanks to its best-in-class family-oriented safety suite, independent vehicle testing body Euro NCAP awarded the model its highest five-star safety rating for 2021.

In 2023, Hyundai Motor Manufacturing Czech Republic (HMMC) produced 244,495 Tucsons and exported them to 70 countries around the world. In the same year, 158,056 units of this compact SUV were registered in Europe.

The figure represents a significant increase in sales compared to last year, when the Tucson was considered the best-selling car in the compact SUV segment in Europe.

As of January 2024, the fourth-generation Tucson has been produced in excess of 727,344 units, making a significant contribution to Hyundai’s global footprint. On June 17 of the same year, HMMC celebrated the rolling of its 2 millionth TUCSON off the Nošovice assembly line.

More choices for everyone

Hyundai Motor is committed to realizing the vision of “human progress” and creating a more prosperous and happier world. In order to meet different driving preferences, the fourth-generation Tucson offers three models: internal combustion engine, mild hybrid, pure hybrid and plug-in hybrid.

A two-wheel drive plug-in hybrid model will be launched later this year, demonstrating Hyundai’s commitment to innovative mobility solutions.

The Tucson Plug-in Hybrid features the second-generation Green Zone driving mode, which improves the driving experience without polluting emissions. This geo-fencing feature allows the car to switch to pure electric operation when entering a designated low-emission zone or emission-restricted area.

In addition, hybrid and plug-in hybrid models use a cam regenerative braking mode in ECO mode. The driver can adjust the intensity of regenerative braking using the shift paddles on the steering wheel, providing three levels of deceleration control.

These advanced features not only reduce emissions, but also encourage responsible driving habits.Tucson’s 20 years of evolution reflects a broader shift in modern vehicles toward cleaner, more efficient technologies.

Tucson’s 20th anniversary celebrates the power of imagination, innovation and perseverance. It’s 20 years of adventure, 20 years of story, summed up in two words: vision for the future.

Hyundai’s commitment to automotive technological advancement and sustainability is integral to the model, shaping its road performance and driver experience.

As the industry moves toward electrification and zero emissions, Tucson has continued to evolve, from a traditional gasoline engine in 2004 to today’s electrified powertrain.

Its transformation over time is inspiring: throughout the digital boom of the 2010s, the automotive industry’s success has impacted society and culture. To celebrate two decades of automotive excellence, the Tucson 20th Anniversary Edition is available now.

The Tucson is expected to maintain its lead in the SUV competition in the coming years. As technology develops at full speed, it will influence future iterations of the model, its integration with the surrounding infrastructure, and most importantly, its relationship with the driver.

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