2023-10-09 19:43:16
Hyundai Motor Company Chairman Chung Eui-sun (left), who presented the medal for the women’s individual archery recurve event at the 2022 Hangzhou Asian Games, is presenting a medal to Im Si-hyeon (right), who won the gold medal, at the Puyang Inhu Sports Center in Hangzhou, China on the 7th. /yunhap news
At the Hangzhou Asian Games, which closed on the 8th, Korean archery won a total of 11 medals, including 4 gold, 4 silver, and 3 bronze medals. The 39 years of father-son support from Hyundai Motor Group honorary chairman Chung Mong-koo and his son Chairman Chung Eui-sun have been a huge help to this ‘invincible Korean archery’. Since 1985, Honorary Chairman Chung Mong-koo, and since 2005, Chairman Chung Eui-sun has served as the President of the Korea Archery Association and has continued to support it. This is the longest period of support among cases where a specific company sponsored a single sports association in Korea.
My connection with archery began in 1984 when Honorary Chairman Chung Mong-koo, then the president of Hyundai Precision Industries (now Hyundai Mobis), watched with deep emotion as Seo Hyang-sun won the first Korean Olympic gold medal in archery at the LA Olympics. At the time, he said, “The sport in which Koreans are ranked first in the world should not be left behind in the competition because it does not receive support,” and in 1985, he took office as president of the Archery Association and began providing support.
Hyundai Motor Group Honorary Chairman Chung Mong-koo and his son Chairman Chung Eui-sun have supported Korean archery for 39 years. Above is a scene of Chairman Chung Mong-koo encouraging archery athletes at the Atlanta Olympic Village in July 1996. Below is President Chung Eui-sun congratulating the players who won the gold medal in the recurve men’s team event on the 6th. /Chosun Ilbo DB, Korea Archery Association
In particular, there is a famous case where Honorary Chairman Chung instructed, “Support the introduction of training methods that apply various new technologies to archery, just like the automobile industry.” Ahead of the 1986 Seoul Asian Games, he purchased a heart rate monitor and vision tester on a business trip to the U.S. and sent them to the association. It was Honorary Chairman Chung’s idea to create and use the world’s first archery practice device with a laser sight. At the 1991 World Championships in Poland, following hearing that athletes were having trouble with inadequate water, they purchased water from Switzerland and transported it by plane.
Chairman Chung Eui-sun, who took over as president of the Korea Archery Association in 2005, has worked hard to increase the future competitiveness of Korean archery. He provides free archery equipment to elementary and middle schools across the country, and holds ‘Hyundai Motors Chung Mong-gu Cup Korea Archery Competition’ and competitions for club members.
In addition, in this competition, the ‘Hangzhou Archery Stadium’ was created at the Jincheon Athletes’ Village in North Chungcheong Province to help the athletes. It is said that the color of the stadium, the area around the arrow shooting area and the target, the appearance of the electronic display board, and even the noise on the field were almost identical to the Hangzhou Stadium.
A training facility built at the Jincheon Athletes’ Village, identical to the archery stadium for the Hangzhou Asian Games. This place was specially built under the direction of Chairman Chung Eui-sun to increase adaptability to actual situations. /Korea Archery Association
It is also widely known that Chairman Chung communicates with players without hesitation. It is basic to cheer from the local stands at every major international match. On the 6th, when the gold medal was won for the first time in 13 years in the men’s archery team event, he visited the players and encouraged them by saying, “Let’s go to Seoul and eat meat.”
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