Hyundai Unveils Plans for the Ioniq 3: A Compact EV for Europe
Targeting the Growing B-SUV Market
Hyundai is gearing up to expand its all-electric Ioniq lineup with a new addition aimed squarely at the European market: the Ioniq 3. This new compact crossover is being positioned to slot between the existing Ioniq 5 and Ioniq 6, targeting the increasingly popular B-SUV segment, a key sales category across the continent.
With dimensions similar to those of the Kia EV3 (measuring 4.30 meters in length), the Ioniq 3 is expected to offer a balance of compactness and interior space, making it a practical choice for both urban and peri-urban driving.
“Simon Loasby, director of Hyundai’s global design center, confirmed that the brand will continue to prioritize distinctive designs for its vehicles, acknowledging that some criticism has been leveled at automakers for producing overly similar models,” He clarified, “distinctive elements such as Parametric Pixels, the iconic lighting signature of the Ioniq range, will remain present.”
A Familiar Platform, Adapted for Cost-Effectiveness
Like its Ioniq siblings, the Ioniq 3 will leverage the versatile E-GMP platform. However, to keep costs in check, the compact SUV will utilize a 400-volt electrical architecture instead of the 800-volt system employed in the Ioniq 5 and Ioniq 6. This decision will result in slightly longer charging times compared to its higher-end counterparts. For reference, the Ioniq 5 can achieve an 80% charge in just 18 minutes using its faster charging system.
The Ioniq 3 is also expected to adopt the battery options already found in the KIA EV3. These include a 58 kWh battery offering a WLTP range of 436 kilometers, and an 81 kWh battery pack capable of delivering up to 605 kilometers on a single charge. If these figures hold true for the Ioniq 3, it will place it alongside some of the longest-range compact EVs on the market, such as the Cupra Born VZ and Volkswagen ID.3 GTX, both of which have a distinct sporty character.
Launch and Pricing: Timing is Key
The official unveiling of the Ioniq 3 is expected to take place sometime in 2024. However, Hyundai may choose to space out the launch a bit, giving the Kia EV3 some breathing room in the market. The Korean automaker is likely aiming for a starting price below €35,000, which would position the Ioniq 3 as a compelling alternative in the increasingly competitive compact electric SUV segment.
It will be entering a market already crowded with popular models like the Volvo EX30, Smart #1, Renault Megane E-Tech, Peugeot E-2008, and the new Suzuki e-Vitara.
What is the Ioniq 3’s target market segment in Europe?
## Ioniq 3: A Compact EV Charging into Europe
**Interviewer:** Joining us today is [Guest Name], auto industry expert, to discuss Hyundai’s exciting new entry into the European electric vehicle market – the Ioniq 3. Welcome to the show!
**Guest:** Thanks for having me!
**Interviewer:** Hyundai is clearly making waves with its Ioniq electric vehicle lineup. What makes the Ioniq 3 stand out, particularly for European consumers?
**Guest:** The Ioniq 3 is carefully positioned to attract European buyers seeking a compact and stylish electric SUV. It sits between the larger Ioniq 5 and the sleek Ioniq 6, targeting the booming B-SUV segment. Think of it as a practical, urban-friendly option that still offers ample interior space, much like the Kia EV3 which has similar dimensions.
**Interviewer**: Hyundai is known for its distinctive design language. Can you tell us about the Ioniq 3’s aesthetics?
**Guest:** Absolutely. Hyundai’s design chief, Simon Loasby, has emphasized the importance of unique designs for their vehicles. While some manufacturers have been critiqued for producing overly similar electric models, the Ioniq 3 will retain Hyundai’s signature Parametric Pixel design elements, ensuring a striking and recognizable look.
**Interviewer:** What about the platform?
**Guest:** You’ll be happy to know the Ioniq 3 will utilize a familiar platform, adapted for enhanced cost-effectiveness. This strategy allows Hyundai to deliver a competitive electric SUV at a more accessible price point for European consumers.
**Interviewer:** Exciting times for electric vehicle enthusiasts in Europe! Thanks for shedding light on the Ioniq 3, [Guest Name]. We look forward to seeing it hit the roads soon!
**Guest:** My pleasure!
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