The digital transformation there is no return. Any company that wants to compete has to integrate technology into its processes, however, there is still uncertainty in the event that this change comes to replace human labor.
In this sense, within the framework of the TradeHub Customs & Innovation SummitJoaquín Aguirre Ruíz, director of Import Purchasing and Foreign Trade of Coppelassured that the industry must focus on the appropriate balance between technology and workers, as well as the use of collaborative solutions to facilitate people’s lives, complementing the necessary information that helps decision making.
“Decision making must be in people, the system is going to approve a situation in a shipment, but decision making is very complex at this level that artificial intelligence has it, human capital and contact are important.” with the chain,” he assured.
For his part, Enrique Llaca, Group Corporate Commercial Director Traxionadded that it should invest in human capitalwhile creating a culture within the organization about technology and involving them in this transformation, in addition to integrating systems that take care of personnel, such as a telemetry system in the units.
The client at the center of decisions
On the other hand, Joaquín Aguirre indicated that the main roadmap in the digital transformation of a company has to go customer focused.
“Omnichannel is making life easy for the customer who consumes their product or service in an easy way on the same platform and in the same place,” said Aguirre Ruíz.
In addition, Antonio Luna, general director and CEO of Vitti Logisticsadded that it has been beneficial for them to integrate their systems and that they can have transportation, storage and customs management on a single platform.
Enrique Llaca pointed out that, from Traxión, they are adapting solutions to what the market requires same that allow greater agility and present alternatives, but also highlighted that it is required to have connectivity in each process and greater traceability for clients.
“What we have found at different points from border ports and diversities that the market that is arriving in the country presents to us today is that we must be very agile to have customs, logistical and environmental processes for our clients,” he said.
Eduardo Haros, CEO Racing Cargoexplained that for them it has been important to put clients at the center of all their decisions, especially because they have their own unified software that they use in each of their locations around the world, thinking about the needs of each client.
“We have been operating with our system for practically more than two years, for us it was very important because the software that comes in a package is very robust, but for us it was very important to have very specific things that clients required of us,” he said.
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