Business Wire/ Mary Kay Inc.
DALLAS — (BUSINESS WIRE) — We are pleased to announce that iconic beauty brand and international entrepreneurship company Mary Kay Inc. has once again been named the world’s #1 direct selling skincare and makeup brand* by Euromonitor International.
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Euromonitor International is a leading provider of global business intelligence, market intelligence and customer data services, with over 50 years of experience in market research in over 100 countries. Mary Kay’s recognition by this company is a testament not only to the brand’s unparalleled quality, but also to its critical and growing importance in global markets.
In addition to the global recognition, Mary Kay was also ranked #1 in Face and Lip Makeup in Latin America*, #1 in Makeup in Mexico*, #1 in Direct Selling Beauty and Personal Care in Mexico*, and #1 in Skin Care in Kazakhstan*.
“The founder of the company, my grandmother Mary Kay Ash, instilled in us to never rest on our laurels,” he said. Ryan Rogers, CEO of Mary Kay“I am sure she would be as proud as our entire team to once again receive this prestigious recognition. It is a testament to our commitment to investing in quality and innovation, and to our unique community of independent beauty consultants who are the driving force behind our success.”
The Mary Kay product line is loved around the world because it offers skincare routines that meet the needs of women and men of all ages. The company’s makeup is also available for a wide range of skin tones. Many of Mary Kay’s iconic products, including the TimeWise® Miracle Set®, Mary Kay® Skin Care, Mary Kay® Oil-Free Eye Makeup Remover, Mary Kay Chromafusion® Eye Shadow, Mary Kay® Ultimate Mascara™, Mary Kay® Gel Semi-Matte Lipstick, Mary Kay Unlimited® Lip Gloss and Mary Kay® Waterproof Eyeliner, all contribute to the brand’s #1 position. Mary Kay products are available through independent beauty consultants who provide personalized consulting services online, on social media and in person.
Mary Kay has a long-standing commitment to skin health, research and development, and nutrition. The brand holds more than 1,600 patents in its global portfolio for products, technologies, and packaging designs.
*Source: Euromonitor International Limited; Beauty and Personal Care 2024 Edition, retail sales value, data for 2023.
Mary Kay
Once. Now. Always. Mary Kay Ash, one of the first women to break the glass ceiling, created her dream beauty brand in Texas in 1963 with one goal: to enrich women’s lives. That dream has grown into an international company with millions of independent consultants in over 35 countries. For 60 years, Mary Kay’s opportunities have empowered women to shape their futures through education, mentoring, support, and innovation. Mary Kay is committed to investing in the science behind beauty and creating cutting-edge skincare, makeup, dietary supplements, and fragrances. Mary Kay believes in protecting our planet for generations to come, supporting women with cancer and victims of domestic violence, and encouraging young people to follow their dreams. For more information, visit marykayglobal.com and by following social media profiles on Facebook, Instagram, LinkedIn i Twitter.
The official, binding version of this notice is the original text in the source language. The translated text is for guidance purposes only, has been prepared solely for the purpose of facilitating the understanding of the notice and must be interpreted in relation to the source text, which is the only version with legal effect.
Source version available on businesswire.com: https://www.businesswire.com/news/home/20240819731185/pl/
Source: Mary Kay Inc.
CONTACT:
Mary Kay Inc. Corporate Communications Department
972.687.5332 or media@mkcorp.com
Source of information: Business Wire
