Hublot and Takashi Murakami continue their creative dialogue through a fourth collaboration. Their 13 new timepieces and as many NFTs merge watchmaking innovation and contemporary art. Murakami’s signature smiling flower radiates, in harmony with Hublot’s expertise.
For the new page in their shared history, Hublot and Murakami wanted to promote buyers and collectors of their previous editions of NFTs and watches. Thus, 12 Classic Fusion watches were put up for sale online on the Hublot site, accessible only to owners of an NFT from the 3e collaboration between Hublot and Murakami, elevating the art of fine watchmaking and digital art to a level rarely achieved. “During our partnership with Takashi Murakami, we weave a story that connects all the works we create together, digital pieces like timepieces. True to its history, Hublot is once again “First, Unique and Different” in its way of rewarding its collectors, offering them privileged access to the ownership and trade of unique artistic pieces. Hublot Loves Art ! » stated Ricardo Guadalupe, CEO of Hublot.
“When announcing my collaboration with Hublot, we said that new forms of artistic expression would be embraced. After creating all of these timepieces and digital artworks together, we are now imagining new ways to access and exchange contemporary art.” pointed out Takashi Murakami
These 12 watches, like the 12 hours on the dial, are each associated with a different color and linked to an NFT. These NFTs are inspired by video games and the Japanese audiovisual landscape of the 1970s, like the Classic Fusion Takashi Murakami All Black – the first collaboration presented in January 2021. Collectors will have one year to trade the twelve unique NFTs on the OpenSea platform. At the end of this period, in April 2024, only the collector who has succeeded in collecting the 12 NFTs will have the opportunity to acquire the thirteenth watch, the most coveted: the Classic Fusion Takashi Murakami Black Ceramic Rainbow. A true masterpiece, it reinterprets Murakami’s emblem. The 12 petals of the flower display a spectacular gradation of rubies, sapphires, amethysts, tsavorites and topazes. An ingenious ball bearing system developed in the Hublot Ateliers creates a rainbow spectacle by rotating the colored petals. They contrast with the 45mm black ceramic case for a striking effect.
If no one manages to collect the twelve NFTs, Hublot will auction the timepiece to raise funds for charity.