Huawei Returns to Indonesia with Flagship Pura 70 Ultra
Jakarta – After a long hiatus from the Indonesian smartphone market, Huawei is back with a bang, introducing the Pura 70 Ultra. While the phone will initially launch in China in April 2024, Indonesian consumers will be able to get their hands on it starting December 12.
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The timing of the release has sparked speculation that Huawei aims to compete directly with the anticipated iPhone 16, which is rumored to launch in the same month. However, Huawei Indonesia was quick to dismiss any intention of leveraging a competitor’s launch.
“We don’t take advantage of any opportunities, especially from competitors. But because of our strategy and plans, the momentum is that at the end of this year, the smartphone series will enter again,” said Edy Supartono, Training Director of Huawei Device Indonesia in Jakarta.
Meeting Demand, Assembling Responsibly
Huawei’s return to the Indonesian market is largely driven by the persistent demand from its loyal customer base. Many Indonesian consumers had eagerly awaited the return of Huawei smartphones, according to Supartono.
“The reason we are releasing a smartphone again is because there is high demand from Huawei consumers in Indonesia. Why now? Because of the momentum now,” said Edy.
 Huawei Pura 70 UltraPhoto: Adi Fida Rahman/detikINET |
The choice of the Pura 70 Ultra as its flagship entrant in the Indonesian market is not arbitrary. This phone boasts Huawei’s latest technology and is considered one of the most powerful devices it will release globally in 2024, according to Supartono.
“Pura 70 Ultra is the latest series that Huawei has released,” said Edy.
In a move that underscores its commitment to supporting local manufacturing, Huawei revealed that the Pura 70 Ultra is assembled in Batam to comply with Indonesia’s TKDN (Domestic Content Level). This further indicates Huawei’s long-term commitment to the Indonesian market.
“God willing,” announced Edy.
Can Huawei recapture the market share they lost in Indonesia after a two-year absence?
## Huawei’s Comeback: An Interview
**Host:** Welcome back to TechTalk. Today we’re discussing the exciting return of Huawei to the Indonesian smartphone market. Joining us is [Guest Name], a tech analyst who’s been following Huawei’s journey closely. Welcome to the show.
**Guest:** Thanks for having me.
**Host:** So, Huawei is back with a bang, launching the Pura 70 Ultra after a two-year absence. What can you tell us about this phone and Huawei’s strategy for re-entering the Indonesian market?
**Guest:** The Pura 70 Ultra is Huawei’s flagship device, boasting cutting-edge specs and features. It’s a significant statement from Huawei, signaling their intent to reclaim their position in the highly competitive Indonesian market. [[1](https://tekno.kompas.com/read/2024/11/28/15290097/huawei-resmi-comeback-ke-pasar-smartphone-indonesia-bawa-pura-70-ultra)] They’ve chosen a strategic launch date, December 12th, just ahead of the holiday season, which could be a smart move to capture consumer attention.
**Host:** Interesting. There’s been some speculation that Huawei’s timing is a direct challenge to Apple’s anticipated iPhone 16 launch, also rumored for December. What do you make of that?
**Guest:** While the dates are close, Huawei Indonesia has stated they’re not leveraging competitor launches. They’re focused on their own strategy and product roadmap. It’s possible they see an opportunity in the market regardless of the iPhone 16 release, aiming to recapture some of the market share they lost during their absence.
**Host:** What kind of reception do you expect the Pura 70 Ultra to receive in Indonesia?
**Guest:** It’s hard to say definitively. Brand loyalty and consumer trust were impacted during Huawei’s absence. However, the Pura 70 Ultra is a strong offering, and if Huawei effectively communicates its value proposition and addresses consumer concerns, they stand a good chance of rebuilding their presence in Indonesia.
**Host:** That’s insightful. Thanks for sharing your analysis with us today. We’ll certainly be watching Huawei’s progress closely.
**Guest:** My pleasure.
