2024-11-04 19:02:00
DECRYPTION – In less than twenty years, the Google subsidiary has transformed itself by diversifying its audience, its content and its uses.
Eighteen months after taking on the crazy challenge of climbing Everest, YouTuber Inoxtag has succeeded in his challenge. Beyond the sporting achievement, the audience success is there. Kaizen, the film which documents his rise, brought together 370,000 spectators in cinemas on September 13. From the next day, it had been viewed 37 million times on YouTube (including 17 million in 48 hours), often with family on the living room TV screen.
The multi-million euro documentary, orchestrated by the Webedia group which signed an exclusive contract with Inoxtag, was then broadcast the following month on TF1 in the second half of the evening (2.3 million viewers), and on its TF1+ platform.
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The 22-year-old young man, who has 8.6 million subscribers on YouTube, is a far cry from the video game games he shared in his early days. « The success of Kaizen is an illustration of the professionalization of talent on YouTube. It also reflects the scale of the “creator economy”, initiated through our platform there is…
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