Franchises this year project to grow by 5% in Guatemala, according to the sector’s expectations, according to the Guatemalan Franchise Association.
Guatemala has a dynamic franchise industry that includes from fast food restaurants, professional services, retail food sales, even retail trade, residential and commercial services, personal servicesand full service restaurants.
In addition, neighborhood stores, hairdressers, language academies, pet stores, cafes and real estate services.
For José Fernández, president of Francorp International for Latin America, “the diversity of sectors reflects an adaptation to the changing preferences and needs of the Guatemalan consumer.” He adds that the growth expectation is “conservatively optimistic, but always above the 3.5 projected for the GDP in Guatemala, which we consider very positive.”
According to the consultant, in addition to the sectors mentioned, the low investment category also includes cleaning and maintenance services, fitness and wellness centers, educational centers for children, and sales of ecological products. “These options offer opportunities for entrepreneurs seeking to diversify their investments and satisfy specific demands of the Guatemalan indica market.”
Sign up for the Low Investment Franchise Subscriber Masterclass this month.
What is a low investment franchise?
A definition coined by Mexican Franchise Associationpoints out that franchises are “commercial associations between the owners of a prefabricated brand, with individuals interested in investing in the franchisor’s business system, so that they can acquire economic compensation.
While a low investment franchise “is characterized by requiring investments from Q75 thousand to Q300 thousand. This approach contrasts with the average investment of Q800 thousand to Q3 million for other franchises, highlighting its accessibility for a wider range of entrepreneurs,” says consultant Fernández.
He insists that “this range demonstrates significant accessibility for local entrepreneurs and business owners, being a more affordable option compared to the average investment to start a franchise.”
“Low investment franchises in Guatemala prove to be an attractive and accessible option for those looking to start a business with more limited financial resources.”
José Fernández, franchise consultant
Masterclass on low investment franchises in Guatemala: Where to start?
To learn regarding success stories of low investment brands in the country and how to start a business in the context of 2024, Press Librand invites its digital subscribers to this 100% virtual masterclass, to be held next Thursday, March 21 at 6 p.m.
The speaker José Fernández will divide the class into three blocks:
- Franchises in Guatemala: opportunities and challenges
- Smart selection of low investment franchises
- Key steps to be a successful franchisee in Guatemala
You can register here with your digital subscriber username or call 1716.
How to successfully start a franchise
This test will help you calibrate personal characteristics and feelings with the profile to start a franchise.
#successfully #start #investment #franchise #Guatemala
