2023-09-19 14:21:16
Operate the redesign of your website at the right time is often a wise idea to optimize the promotion of your business or activity. Indeed, design trends evolve extremely quickly, not to mention the efforts required to constantly offer a quality user experience to your visitors. It is still necessary to avoid common errors in this area so as not to enter into a counterproductive approach and run headlong into serious problems.
Successfully redesign your website: don’t neglect the user experience
When redesigning your website, it’s tempting to focus on the aesthetic aspects, forgetting the main functionality of a site: serving the user. Therefore, the first common mistake in this area is to unknowingly ignore user experience. Such an error is dramatic because it often results in complicated navigation, slow loading times or confusing content structure.
User experience should always be a priority. The goal is to obtain an intuitive design where the visitor can easily find what they are looking for. This is why it can be very useful to choose a agence web specialist like Tactee, capable of constantly keeping these elements in mind, in order to support you in your remodeling company. Furthermore, avoid overloading the site with unnecessary animations, and carry out tests with real users at the end of the process.
A common mistake in 2023: forgetting regarding optimizing sites for mobile
There is another aspect of redesigning your website in which a specialist web agency will be of great help. This is regarding optimizing your interface for connections via mobile phones. Indeed, with the constant increase in the use of smartphones to browse the Internet, this becomes absolutely imperative. A remodel that neglects this aspect might cost you a large part of your traffic and affect your SEO: a common size error.
However, a responsive design adapts to all screen sizes, ensuring a consistent experience for all users, whether they access your site from a desktop computer, tablet or smartphone. Also ensure that mobile performance are optimal, by reducing the number and size of the images displayed: one more reason to conclude a website design contract with a specialist.
Be careful not to underestimate the importance of natural referencing to succeed in your redesign
Finally, to successfully redesign your website, it is imperative to be careful during the process and, once more, to enlist the services of seasoned professionals who will not be caught. Because it is easy to disrupt the natural referencing (SEO) of your site when you carry out such sensitive operations. For example, changing architecture, renaming URLs, or deleting pages can negatively impact your search engine rankings.
Also, before making major changes, do an SEO audit to identify the key elements to preserve. Make sure to set up redirects for any changed URLs and keep content valuable for SEO. And following the redesign, carefully monitor traffic and use performance metrics to evaluate your marketing campaign. This is how you will know if you have managed to avoid the third commonly made mistake in terms of website redesign.
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