2024-08-10 06:39:10
Brieuc Boschet // JOE RAEDLE / GETTY IMAGES NORTH AMERICA / AFP
It’s a blow for McDonald’s. Shunned by the French, the famous American fast food chain announced a sharp drop in sales in the second quarter. The drop was felt around the world, but was particularly significant in France, where it fell 8% in a year. And the reasons for this drop are not just economic.
The profit of McDonald’s, the American fast food giant, fell by 12% year-on-year. The reasons for this decline are primarily political.
McDonald’s faces global boycott
McDonald’s has been facing a global boycott from pro-Palestinian organizations since the beginning of 2023. The reason? The Israeli branch delivers thousands of meals to the armyHebrew National. As a result, many pro-Palestinian consumers stopped coming to the restaurant, the group said.
At the same time, competition with other fast food chains is fierce. For example, Quick focuses on halal food. Therefore, McDonald’s is not alone in this storm. France’s Carrefour Group and Starbucks have also been accused of openly supporting Israel, causing financial losses.
Faced with this situation, the company’s management is pessimistic. She does not expect things to return to normal for some time.
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