How to Create a Jewelery Brand in Novosibirsk, Ruby Woo Brand Story, July 2022 | NHS

Before starting the business, Vasilina got married and had two children. But while she was on maternity leave, she felt the need for self-realization, she dreamed of doing something other than everyday life. Once she came across a page of a girl from Moscow who created jewelry. Her profile was interestingly designed, orders were scheduled for several weeks in advance, and women were delighted with jewelry.

– I wanted such jewelry for myself, but for me, a mother on maternity leave, it was expensive. Then I decided to try to create them myself. There was a symbiosis: my creative vision and knowledge of the mechanical process, because dad often took me to the garage with him, Vasilina admits.

The woman developed her technology, spent a lot of time and materials to achieve the perfect result. Many did not believe in her business idea, even her husband doubted, although he was not against it.

Vasilina started with tassel earrings made of many threads, popular a few years ago, where each one is a wave of the master’s hand.

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