How Starlink managed to triple its number of customers in 2023?

2023-12-13 08:00:57

Starlink, the satellite internet solution offered by SpaceX, is experiencing unprecedented growth. Over the year 2023, the number of the company’s customers would have tripled if we are to believe data recently published by the IT company Cloudflare. An explosion in demand which allows Elon Musk’s service to see profitability as a possibility of development within a few years.

Despite the many controversies surrounding this network of satellites which provides internet to the whole world, more and more customers are turning to SpaceX. However, this evolution of customers is not the same in all countries. In the United States, the number of customers would have increased 2.5 times compared to 2022 data. In Brazil, the figures would be even more interesting for SpaceX. Starlink made its debut there in 2022 and this year will therefore have been that of confirmation. Demand would have been 17 times greater in 2023.

More and more accessible

Starlink’s growth can be explained in several ways. Some nations where the service is available do not offer any broadband internet service, as the infrastructure is still too limited. By launching in countries like Kenya, the Philippines and Zambia, Starlink easily managed to convince a large part of the population, ready to pay a high price for secure internet access.

The arrival of the satellite internet solution in new countries also allows Starlink to increase its number of subscribers.

Far ahead of the competition

This very positive result is even more so if we take into consideration the growth of competition. The European One Web project is slipping, while Amazon Kuiper’s offer is only just beginning. Satellite internet is one of the most exciting technologies for decades to come, and Starlink currently reigns supreme in orbit.

This lack of competition also allows Elon Musk to have a free hand regarding the contracts he signs with Starlink. The boss of SpaceX and Tesla notably came to the aid of Ukraine at the start of the war, but this aid has since turned once morest Kiev, notably when Elon Musk refused to provide internet access to Crimea, a strategic region. in this war between Ukraine and Russia.

More recently, Musk drew the wrath of Israel by offering to provide internet access to humanitarian organizations helping civilian populations in Gaza. The Israeli army initially cut off all internet access in the small strip of land. Elon Musk’s proposal was seen as “potential aid” for Hamas’ “terrorist activities.”

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