How real estate agencies are diversifying in the face of the crisis: “It forces us to innovate”

2024-01-09 14:00:59

The idea came to him one morning, while having his coffee in the bistro right in front of his agency. Maxime Defranoux, co-founder of the Parisian agencies Bonjour Oscar, seeks to innovate in these times of real estate crisis where sales are rare.

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Fewer sellers and even fewer buyers dare to open the doors of agencies. He looks at his window and thinks that something is missing. “Like all real estate agencies, our storefront focused on the sellers, we put up posters of their properties for sale with photos and descriptions but never anything regarding the buyers,” explains the professional. While in this complicated period, it is they who drive the market. »

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