Nestlé, too, might not resist. In 2022, the multinational used the services of the DALL-E image generator to promote its yogurts sold under the “La Laitière” brand. The Swiss firm had used this artificial intelligence system to work on the painting of the same name by Johannes Vermeer, painted around 1658, in order to modernize it for its marketing campaigns. On YoutubeNestlé also details how it used DALL-E for this purpose.
