The Nestlé boss is the German model manager abroad.
(Foto: Archyde.com, Imago (2), Bloomberg/Getty Images)
Lausanne, Vevey The sweetish-bitter brew is entirely to Mark Schneider’s taste. “X-Tract” – an extract from olive leaves is said to combat fatigue – without any caffeine. A team of Nestlé employees developed the product, including an Italian food engineer, a Dutch marketing expert and a former Swiss professional skier.
Even the ancient Greeks consumed olive leaf extract before the ancient Olympic competitions to increase their performance, says the food engineer. Within a few months, the Nestlé team had the product ready for the market. But even before the market launch, “X-Tract” had convinced a prominent consumer, reports Loriane Sutter, the former professional skier: “Our first Nestlé fan was Mark Schneider.”
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