Netflix confirms that this first quarter you will have to pay more for sharing accounts, specifically between about $1.70 and $2.99 per month for each additional residence.
It’s been a while since Netflix bosses blame their users directly by some financial results let’s say little consistentand it is that for the company of Los Gatos, California, users sharing their accounts is a huge problem of very complex solution and historically repeated.
We already knew that in 2023, anyway, on Netflix they were going to finally stop fighting to ally once and for all with the enemy, making it possible for any user to share their passwords with friends and family though at a small additional cost It was on hold and pending confirmation.
Now the companions of Android Authority They reveal more details of the commercial strategy that they manage at Netflix, which goes through remove in one fell swoop any possibility of sharing an account for free between different households, starting to charge for it already during this first quarter of the year.
It was during the presentation to shareholders and investors of the latest earnings report of Netflix, when the leaders of the service streaming most popular multimedia on the planet confirmed their next steps to improve company results in the medium and long term:
Later in the first quarter, we expect to start rolling out pay-for-share more broadly. The widespread account sharing we have today (more than 100 million households detected) hurts our long-term ability to invest in and improve Netflix, as well as build our business. As we roll out pay-as-you-go sharing, members in more and more countries will have the option to pay more if they want to share Netflix with people they don’t live with.
Everything is centered precisely, as you have seen, in combat this account sharing that is so little liked in the offices of Los Gatos, and that Netflix itself was proud to announce that the number of subscriptions far exceeded their expectations initials.
Notably Netflix has already tested its additional payment model for sharing accounts in select markets such as Argentina, El Salvador, Guatemala, Honduras or the Dominican Republicsomething that will finally be exported to the rest of the world and also in a few weeks.
During testing, the service prompted the user to establish a primary residence at the time of setting up the account. After that, the service itself invites the users of second homes that share the accounts to create your own, or pay a little more to share its use in different homes.
There will be a limitation on the number of residences that we can configure as a maximum, 1 in the ‘Basic’ plan, 2 in the ‘Standard’ and 3 in the ‘Premium’, with prices ranging between 1.70 and 2.99 dollars per month for each additional residence.
Prices in Argentina they were 1.70 dollars a month for each additional residence, while in other countries the cost went up to a maximum of $2.99. Of course, there is also a limitation of additional residences, since the modality ‘Basic’ only allows you to configure a residence, while in plan ‘Standard’ two can be configured and in the ‘Premium’ up to three.
We do not yet know specific dates or amounts for each market, but given the premises it is likely that in the coming weeks it will be activated the additional payment for second homes at prices that will oscillate between 2 and 3 euros per month at least in Europe.
We’ll see if the measure succeeds, because the Netflix catalog is no longer so attractive and there are more and more options!