In the universe of franchisethe gastronomic sector It is the one that offers the most alternatives. And, within this category, different chains of empanada houses appear as a good investment option.
It is that, in many cases, they are usually considered franchises “low cost”, both because of its relatively low level of investment initial required as well as the possibility of functioning in smaller locations with fewer employees than other food chains.
In addition, it is one of the meals favorites for the Argentines. In fact, according to one of the main apps of deliveryduring 2022 empanadas were the most requested productranking above ice cream, pizza and hamburgers.
In this scenario, there are different alternatives to invest in a franchise dedicated to the sale of empanadaswhich fit the profile of the franchisee and offer, like the rest of the firms that operate under this system, advice and logistical support during the start-up and operation of the premises.
Empanadas shop: from u$s30,000
Empanada Shop is a chain that has more than 50 locales, where it offers in addition to empanadas, cakes and croissants. It is, they say, a business “rentablewith operation simple and great brand support.”
The total inversion Estimated to launch a local Empanadas Store starts from the u$s30.000. The recovery of the investment, in addition, is projected among the 18 and 24 months.
To invest in an empanada house franchise, regarding US$30,000 is required.
“We are pioneers in developing a model of solid businesswhich has been successful and that has provided high economic returns. Our added value is placed in the quality of the product and in the commitment that we put into everything we do”, they emphasize from the firm.
It also has a fleet of trucks with refrigeration equipment for the distribution of products. “Through good production practices and control of raw materials and processes, We ensure standardization and excellence of our products”, they detail.
“The empanada is products number 1 on all platforms delivery and in the buying habit of Argentines. The premises are designed to operate with few personnel, simple operations and fast dispatch,” the company stresses.
Don Antonio franchise: US$12,000 to the blue dollar
Don Antonio is a 17-year-old company, with a presence in the City of Buenos Aires, the Conurbano and Mar del Plata. It is dedicated to the production and sale of empanadas, pizzas and cakesunder the format of delivery, take away and table service.
The firm emphasizes that it has more than 60 flavors of pizzas and empanadas, own app with exclusive benefits, team of marketing and own communication and offers training to franchisees and branch staff.
Empanadas are the products most requested by Argentines in delivery apps
To run a franchise of Don Antonio, it is necessary to carry out a investment total of $4.500.000 (near u$s12.000 to the blue dollar), to which must be added the cost of the work of the premises and the signing of rental and franchise contracts, according to the technical sheet of the Argentine Franchise Guide (GAF).
The recovery of the investment is estimated between 18 and 24 months and, on average, it is necessary to have five employees per location.
Hornito Santiagueño franchise, from US$12,000 per blue
The Santiagueño Oven has 20 years of experience, is dedicated to the production and marketing of empanadas and meals regional. It has 72 franchises in operation throughout the country. (with presence, above all, inside).
Some of the key points that stand out from the company for the franchisee, is that it offers “management software and app with discounts and promotions”, in addition to training y assistance constant. It is defined as a “franquicia low cost and easy to operate.
To put one of your premises into operation, you need a investment estimated total in $4.500.000 ($12,000 per blue), depending on the format. The recovery of the investment occurs in an approximate time between 12 and 18 monthsalso depending on the format.
Franchises, an expanding business model
From the sector they project a growth in the number of franchises for this year
It is estimated that in the country there are currently more than 1,500 brands that operate under the franchise format and have more than 42,000 points of sale or local. As highlighted by the sector, its billing represents the 22% of retail saleswhich is equivalent to approximately 2 points of national GDP.
For this year, it is expected growth 12% in brands and 12 in the sale of new franchises. In other words, more and more firms will join this type of business model.
“When a brand goes on the market to communicate that it grants franchises you have to be clear regarding your business model. Which is the differential you have compared to your competitors. We always talk regarding the first step being make the investor fall in love and then, with the clear (and obviously attractive) numbers, convince him that they are the best option“, explained Lucas Löbel, head of the consulting firm Centrofranchising Buenos Aires.
And he explained: “What can those differentials be? Formats of business simple and easy to operate. They do not require a lot of staff. Formats of low investmentn, with local small. Or innovative formats, that have a product/service that attracts attention, that is not more of the same, to name a few examples”.
