2023-06-23 09:00:20
We are in the 2.0 era of the labor market and the result emerges clearly from the survey by Michael Page oh you Crebs: workers of the new millennium are certainly looking for one economic stability.
80% of those interviewed who are looking for a permanent contract and a reasonable salary also focus on green economyi.e. the real and constant commitment of one’s company to environmental sustainability, which does not only concern the reduction of pollution, but also the safeguarding of the economic fabric in which it is inserted and the attention towards its employees.
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Also very important welfarein the broadest meaning of the term, from flexibility in the management of private life-work time, to support for one’s continuous training in the company or classic fringe benefits.
The pursuit of happiness, what is sought today in the world of work
The classification is clearly dominated by the fair compensationimportant for more than half of the interviewees and by the type of contractalways the favorite is the timed one undetermined.
But if we stopped here up to 10 years ago, Covid has changed the way of looking for and seeing one’s job; the pandemic has taught everyone that you can work from home by finding the right balance between work and private life, more than 59% of respondents want a job that gives them a few days a week smart workingwith evidence however: very few would work remotely only, creating a personal relationship with colleagues is relevant for 60%.
But we can say it: the era of “live to work” is definitely over.
Then there is all the world of the welfare and benefits that the worker seeks and wants in his dream place.
Il 71% of respondents consider the in-company training and career advancement among the best benefits one can ever have, closely followed by the canonical welfare of insurance coverage or company car.
Finally, most of the interviewees see themselves in a so-called medium-sized company (41%), but they certainly focus on its employment and social commitment in doing business.
So here’s what we’re talking regarding corporate social responsabilityseeing the promotion of volunteering during working hours as a very constructive team building activity.
The company and its CEO must be transparent and attentive to the territory where they operate, making their economic objective sustainable.
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The world of work today, where we are
Today there is a marked turnover among workers, there are those who have decided to change their lives following two years of the pandemic, there are those who understood that it was time to change towards something better or towards something closer to their values, but in general the trend is to go towards increasingly skilled workers with an international background.
Il the digital sector and artificial intelligence are certainly the sectors that are growing in a more exponential way being the topics that are talked regarding most widely, from small to large companies, but also the tourism sectors and which include sustainability are much talked regarding.
The green economy will inevitably become central.
Finally, we also talk regarding “sometimes they come back” phenomenonleaving a job (now) is not forever.
In fact, there are collaborators who decide to change because at that moment the company where they are is no longer the right one, but nothing tells us that the situation cannot change in the future.
For brands, maintaining relaxed relationships with those collaborators who have left with the same will might represent a competitive advantage; in the event of second thoughts, inserting these resources into a reintegration program will give them the possibility of finding an already trained and qualified figure to hire.
Focus on Marketing and Digital, how much the sector pays
Also relying on Crebssector data shows:
Most professionals they alternate face-to-face work and smart workingeven if a good 24% forgot smart working 2 years ago Lo salary 2022 and 2023 remained unchanged
archyde news Agencies and Digital Agencies retain most talent Work-life balance and interest in work undermines the salary, in third placein the ranking of importance for choosing a place of work Training in the field is added to the above points “benefits”
In the “job I want” see you once more in agency mainly or as an internal customer resource
But let’s get into the numbers now. How much does the market pay?
IT, Information Technologyalways growing and destined to grow given the direction of where the world is going.
The most sought following roles in the IT Market
Sales e Marketinghave resumed their growth regaining a central role.
The most sought following roles in the Sales & Marketing market
Digital Marketingin line with 2022, customer experience, data driven approach, social media acquisition, digital at the service of professions dedicated to attracting and keeping new customers.
The most sought following roles within the Digital Marketing market
Today we are in a historical moment in which the coexistence of several generations in the workplace is one of the characteristics that most differentiates it from a few years ago.
Boomer and Gen Z coexist together, so the company must be able to bring together but also to make the most of this coexistence, facilitating the transfer of information and training processes, from the oldest to the youngest and taking from this coexistence the real competitive advantage.
READ ALSO: The re-hiring phenomenon: why companies rehire the over 50s
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