From 9.70 euros before the Covid, the average purchase ticket in a fast-food restaurant rose to 11.50 euros per person in 2022 according to the firm CHD Expert. “Consumers eat more, because we make them want with attractive menus and many additional offers such as desserts suggested at the end of the order”, analyzes Bernard Boutboul, from the Gira consulting firm.
As a corollary to the “premiumization” of brands that are moving upmarket with a more elaborate offer (gourmet sandwiches, cafeterias, etc.), fast-food meals “have become less economical than other universes such as bakeries”, continues Nicolas Douchi from CHD Expert firm.
From 8.45 euros… to 16 euros
How much does a burger menu cost? At McDonald’s on Place de Clichy (18th century), the choice is wide, from the classic Big Mac (9.10 euros) to the Signature Beef BBQ 2 meats (15.30 euros). For a Best Of 280, medium fries and 40 cl water, count 10.10 euros. Excluding dessert.
At Burger King, boulevard Montparnasse (14th), the range is also vast, from the Veggie Whopper (5.80 euros) to the Master bacon grill (12.20 euros). For a Double Whopper, medium fries and 50 cl of San Pellegrino (10.10 euros), plus a Cheddar lover, medium fries and 33 cl of Vittel (9.95 euros), the bill for two amounts to 20.05 euros . No candy either.
At Five Guys in Gare du Nord (Xe), no menu in accordance with Barack Obama’s favorite fast-food policy. The sandwiches to compose with the ingredients of your choice are sold individually… from 8.75 euros for the Little cheeseburger to 11.75 euros for the “two meats”. To which must be added a fries (5.75 euros in medium format, very copiously served). Either a final addition to two… of 32 euros. Excluding dessert and drinks.
Right next door at Popeyes, the latest Parisian fast-food restaurant, fried chicken burgers are offered on a menu from 8.45 euros to 9.95 euros. For a 40 cl Chicken spicy, small fries, Fuze Tea (8.95 euros) and a Chicken Deluxe of the same composition (9.95 euros), the total for two is 18.90 euros. The cheapest of our selection.