2023-07-10 13:37:26
The Martín Fierro 2023 awards passed and as always, they left a lot of cloth to cut. Among other things, the curiosity to know how the performance was on the rating sheets following a night that seemed to last forever (the ceremony alone lasted four and a half hours).
But for Telefe (which broadcast the party) the bet paid off well: the awards ceremony itself had an average of 23 points, thus becoming the most watched of the day.
According to the specialized website Televisión.com.ar, the ceremony exceeded last year’s measurement by 1.6 points, and 9 tenths of 2019.
A very long preview
But Telefe had modified all its programming, starting with an extensive preview that started at 4:30 p.m.
He also had good numbers: that preview conducted by Pía Shaw and Noe Antonelli scored 7.2 points, while at 7:00 p.m. the Martín Fierro Red Carpet began (which lasted two hours), which had 16.3 audience points.
This segment was hosted by Iván de Pineda, Sofía Martínez, Robertito Funes Ugarte and Agustina Casanova.
The ball channel shouldered the entire APTRA party, and finally had good results.
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#awards #ceremony #measure #rating #sheet
