Over two million followers on the night of truth. This was the social growth of the accounts of Donald Trump between November 5 and 6, in the 24 hours that brought him back to White House as president after the victory over Kamala Harris. The spin doctor is providing the social data of the climb Domenico Giordano in an analysis of Arcadia. “The initial perception and confirmation of the victory gave Donald Trump’s social accounts a total increase of 2,100 million new followers. The followers of Instagram and those of the two platforms that generated the most audiences for both candidates”, reads the analysis.
How much is winning the White House worth compared to losing an election? We got the idea by looking at the increase in followers of the democratic candidate defeated at the polls. Harris’ social media increased by about 1.5 million followers over the same period.
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**Interview with Political Analyst Jessica Hale on the Recent Developments at Trump Media**
**Editor:** Welcome, Jessica. Thank you for joining us today to discuss the latest news regarding Trump Media and its social networking site, Truth Social.
**Jessica Hale:** Thank you for having me!
**Editor:** So, we’ve learned that Trump Media suffered a loss of $19.2 million in the last quarter. How do you interpret this financial setback in the context of the recent election results?
**Jessica Hale:** It’s significant, especially considering that the loss occurred in a pivotal quarter that coincides with a major election. The financial struggles reflect ongoing challenges within the company, which has tried to carve out a niche in the competitive social media landscape. However, it’s interesting to note that despite this loss, there’s been a surge in share prices following the election results.
**Editor:** That’s quite the contrast. Why do you think the shares surged even amid financial losses?
**Jessica Hale:** A key factor here is the emotional and symbolic resonance of Trump’s political comeback. His supporters continue to rally around him, and this renewed enthusiasm is likely seen as a potential for future growth and engagement on Truth Social. Investors may be banking on the idea that as Trump returns to the political forefront, so too might user engagement with his platform.
**Editor:** You mentioned the significant follower growth on Trump’s accounts, specifically over two million followers in just 24 hours. What does this say about the dynamics of political social media?
**Jessica Hale:** It illustrates the power of political momentum in social media. When Trump is in the news, especially after a major victory, his supporters are galvanized, leading to spikes in social media activity. It showcases how political events can drive traffic and engagement on platforms associated with those figures, regardless of their financial health.
**Editor:** Given the current situation, what do you think lies ahead for Trump Media and Truth Social?
**Jessica Hale:** That’s a tough question. If they can leverage Trump’s political comeback effectively, they may find ways to stabilize their financial footing. However, they also need to address their existing financial issues. The focus should be on user retention and developing new revenue streams to ensure long-term viability.
**Editor:** Thank you, Jessica, for your insights. It will certainly be interesting to see how Trump Media navigates the challenges ahead.
**Jessica Hale:** My pleasure! We’ll certainly be watching this closely.
