2023-10-24 19:15:19
October 24, 2023 at 9:15 p.m. by Thomas
Jude Bellingham is a sporting phenomenon, but also a marketing phenomenon for Real Madrid.
The young English international, Jude Bellingham, has had a very promising and convincing start to his career at Real Madrid. With 10 goals and 3 assists in just 10 games, his performances are reminiscent of Cristiano Ronaldo’s debut at Real in 2009. Off the pitch, he is already considered a “commercial gem” for the Spanish giant.
7 out of 10 jerseys are in the name of Bellingham
Recruited during the last transfer window for 103 million euros from Borussia Dortmund, the 20-year-old midfielder instantly gained popularity and has since had a positive impact on Real Madrid’s commercial activities. His influence is particularly visible in the sale of jerseys bearing his name and number; the 5th that of some illustrious icons at Real. In fact, out of ten jerseys sold and personalized in the official stadium store, seven bear the name Bellingham.
The cooperation between Bellingham and Real Madrid, both sponsored by Adidas, facilitates the exploitation of its image and strengthens the commercial relationship of the club and its technical partner, established since 1998. Currently, within the club’s workforce, other players such as Vini Jr, Rodrygo, Valverde and Modric are part of Nike’s portfolio, further strengthening this association.
Brands such as McDonald’s and EA Sports also benefit from Bellingham’s media image. In addition to increasing jersey sales and encouraging openings to new markets, particularly in the United Kingdom, the presence of a star such as Bellingham attracts the attention of potential new sponsors and can even be used as an argument. to renegotiate existing contracts.
Bellingham also benefits from the power of Real Madrid
Conversely, the player also benefits daily from the aura of one of the biggest clubs in the world. Since arriving in Madrid in June, his Instagram following has grown from 10 million to 19.2 million. Considered a pillar of the English national team and a major player at Real Madrid, Jude Bellingham has all the qualities to become an essential figure in sports marketing.
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