2023-09-30 13:30:55
Faced with the proliferation of online sales platforms with products that are similar or, on the contrary, an offer that does not meet expectations, more and more people are turning to entirely personalized fashion.
This will also interest you
[EN VIDÉO] Foldimate, a robot that folds clothes for you Household chores are tedious for most of us. Folding laundry, for example,…
But this is not the only change shaking up the fashion sector since virtual reality is also individualizing purchasing habits, transforming ready-to-wear into a tailor-made experience.
Ultra-customization of products
Show your own style and break away from labels. An issue seized by ready-to-wear brands, large houses and small brands alike, in order to allow consumers to buy clothes specially designed for them.
Making unique clothing, which reflects our tastes and values, allows fashion fans to adopt the best way to stand out. At a time when fast fashion has invaded stores and online stores with massive volumes and fairly similar products, wearing personalized t-shirts is a way of embodying a very personal style and moving away from the shackles of ready-to-wear fashion.
Express your own identity, make a personalized gift that makes sense, promote ideas or an event or even let your creativity speak for itself in your wardrobe. Online personalization tools make it easier to choose materials, cuts, colors, patterns or images by selecting combinations of criteria according to their preferences.
Virtual reality to explore other ways of buying
In addition to this ultra-personalization of the product, technology now offers the possibility of offering a tailor-made purchasing experience, without the need to go to the store or seek the knowledge of a personal shopper to find the ideal garment.
Thanks to virtual reality, it is now possible to try on a piece of clothing online, to determine its cut and its fit on a silhouette by scanning its morphology with the sensor of a smartphone or by creating an avatar with the same measurements.
This virtual fitting has the advantage of saving valuable time for those looking for specific clothes. No need to run around the stores for hours looking for a nugget. And this digital innovation is not limited to fashion: jewelry, accessories, makeup and even hairdressing are sectors that today have tools to facilitate fitting and make appropriate decisions, more quickly.
The advantage for brands and merchants? A virtual proximity service that creates an unrivaled relationship between the brand and its customers as well as more easily controllable costs for a company. This personalized purchasing experience aims to reduce the number of package returns to manage since the customer knows in advance that the product will suit them and at the same time, brands reduce their production and loss rates. Without forgetting greater added value such as customer satisfaction and loyalty or increased turnover when the process Personalization is charged extra.
Between innovation, creativity and augmented experience, technology is gradually changing purchasing habits, tending towards a more conscious and thoughtful approach with the added bonus of creating products on demand.
1696088227
#fashion #industry #adapting #technology
