2023-04-30 19:24:47
In Incourt, the Inc’Rock Festival tries to keep its image of a festival on a human scale and accessible for its nineteenth edition. But Benoit Malevé, the organizer, keeps a close eye on both the program and the accounts. “In a global poster, we can afford to make choices that are a little more daring, more heartbreaking. But if we make a good poster in theory and the public does not come, it will last a year, maybe two, and we will have to put the key under the doormat. We must not fall into the general public at all costs, but it becomes tempting at times“, he acknowledges.
For a group that is starting to make itself known, we thought we would put 10,000, 15,000 euros. But I learn that the requirement is 40,000 euros.
Last year the festival did not cover its costs. So he seeks the right balance, tries to program “names” that will make the public run to Incourt. But it regularly comes up once morest competition from major festivals. “These festivals manage to put big fees and therefore claim exclusivity on an artist. Which obviously deprives us of the possibility of welcoming it, regret the organizer. We are entering ranges of stamps that we cannot bear. For a group that is starting to make itself known, we thought we would put 10,000, 15,000 euros. But I learn that the requirement is 40,000 euros. This amount can be paid by a large structure, which makes 50,000, 70,000 festival-goers. At our level, it is impossible“. The Inc’Rock festival has indeed a gauge of regarding 5000 people per day.
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