“On a daily basis, make the right choices now, you will thank yourself later”: the tone is set for the new cancer prevention campaign launched on September 9 by the National Cancer Institute. The objective is to bring regarding behavioral changes from the age of 30 that will be beneficial to our health later on.
“While we know that nearly half of cancers might be avoided by acting on our behavior and lifestyle, taking action seems more complex to operate when the benefit is not immediate” underlines the Inca. Thus, for its new campaign, a TV spot illustrates the main avoidable risk factors for cancer and the steps to take. Broadcast from September 9 to October 9, this spot (see below) presents a man in his thirties in his daily activities: an evening with friends, a family lunch, a visit to the tobacconist, an activity outside. Each time he is accompanied by an older man, a projection of who he will be in several decades. Like a guardian angel, this “future him” guides him in the daily choices that will have a favorable impact on his health… later.
“How to promote lifestyle habits that protect your health? How to convince the French that daily actions have a positive impact on their health? How to encourage them to take action? So many questions that the Inca asked himself for (…)
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