2023-06-19 16:49:35
The interfaces of connected televisions are now performing a pruning job, promoting access to the most powerful players in the audiovisual industry. StockPhotoPro – stock.adobe.com
DECRYPTION – Netflix, Amazon, YouTube… monopolize the best places on smart TVs.
The threat is very real. Tomorrow, or the day following, French television channels might disappear from the small screen. Relegated to the rank of second-class broadcasters, swept away by the American and Asian streaming giants.
This movement is already underway. It is enough to observe a remote control to realize that the numbering keypads are erased in favor of Netflix, YouTube, Amazon Prime keys… A first cut of shears, followed by a new size. Like a double-bladed Gillette razor, the interfaces of connected televisions are now performing a pruning job, once once more favoring access to the most powerful players in the audiovisual industry.
Read alsoHow Netflix and the streaming giants are reinventing good old television
To appear on the home screen of televisions, in fact, it is often necessary to go through an auction system. Under these conditions, the best places are won by the groups with the deepest pockets. “This is a major issue for the DTT channels. The smart…
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