The founding couple of Xentral, Benedikt and Claudia Sauter, with investor Frank Thelen (centre)
One day before the start of the carnival season, Xentral invited to a lavishly produced live stream event in Cologne. The aim was to present the next generation of the business operations solution and to celebrate with prominent participants such as OMR boss Philipp Westermeyer and Rose Bikes boss Marcus Diekmann. HORIZONT was among the invited guests in the studio and learned in a short interview with investor Frank Thelen and one of the co-founders of Xentral why a tech start-up stages its product expansion in such a dazzling way and what the software has to offer the marketing industry.