2023-07-05 17:54:36
It is undeniable that life and all its aspects are moving towards digitization. Old tasks, such as going to the bank, were transported to the online environment and physical obstacles were replaced by the simplicity of websites and applications. And one of the cornerstones of this revolution is digital payments.
By adding a secure way to carry out virtual transactions, the internet has become a vital field for many businesses. All sectors that have managed to integrate their operations into the connected universe are noticing how every advance in this field of digital payments reflects in the profit.
Internet sales revolutionized many companies and the digital world proved to be conducive to the birth of ventures in various segments. Next, we will see examples of sectors that have benefited from new virtual payment methods.
the digital catwalk
When digital commerce was taking its first steps, the fashion industry struggled to adapt to this new reality. Two factors played against it: not being able to try on the clothes and the difficulty of returning an order. Such issues meant that it took customers some time before they started to feel confident about buying online.
Soon came the simple and free ways to return an order, the improvement in the security of the purchase and the multiplication of payment methods – the fitting of the garment is a challenge, until now, insurmountable. The facilities won and the digital fashion trade conquered its place in the sun.
Online stores do away with many fixed costs of physical establishments. In addition, they can be in every home in the country at no extra cost. With this, virtual offers and promotions are very attractive. In 2022, a 16% increase in apparel e-commerce transactions was recorded.
To explain all this success, it is necessary to observe the benefits that the consumer finds when buying on the internet. In first place are digital payments, which have grown in variety and a greater number of customers can choose their usual way. Then there are the promotions, of which there are many in this segment, and the payment of purchases in installments. Finally, the free return is the icing on the cake, having the confidence to buy and being able to return without paying if the model is not convincing is a vital alternative in this sector.
A store with all the games in the world that works with digital payments.
It took a while, but it arrived. Older gamers remember that to buy new games you had to go to a physical store to buy. Currently, with digital establishments such as Steam, players can choose the title, pay online and download. A quick and easy process, which makes the game libraries grow and the profit of the producers as well.
The main video game consoles are produced by Sony and Microsoft. These two companies offer their respective digital stores to sell games, especially exclusive titles such as PlayStation’s The Last of Us or Xbox Series X’s Gears of War.
These online tents were only possible thanks to the creation of digital payments. By being able to sell to all users without needing a physical space, the entire market benefited from increased sales.
A segment of electronic games that was born due to new payment methods is iGaming. In this category are those titles created in casinos, such as poker and blackjack, and which may involve wagering money.
Online poker is a good example of this. The modality is famous all over the world and, in addition to the official championships, the game is very popular in meetings with friends. Due to this duality, there are “friendly” matches and also tables for play poker for real money in a safe environment and checked. In that case, users can choose different forms of payment, starting with traditional debit and credit cards, going through PayPal, boleto and Pix.
Variety to eat and to pay
Another sector benefiting from this wave of new ways of paying for services and products is food at home or delivery. Food delivery apps have become an indispensable tool.
The year 2020 was the peak for these companies, according to a study carried out by Mobilis, orders at home increased by 187% in the period. The survey had 46,000 participants and also revealed that the average spend per order was around BRL 100.
In addition to the convenience of being able to choose the restaurant, the dishes and receive it in the comfort of home, users of these services also have an infinity of payment methods, ranging from paying in cash when the order arrives to cashback options — when part of the value returns in the form of credits to the buyer. There are also apps that have credits within the system, which are paid with real money.
All these facilities show that digital or electronic payments play a fundamental role in the revolution that the internet brings to the most different sectors, offering practicality, security and agility in online transactions that simplify the lives of consumers and sellers.
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