Thai people consume an average of 53.2 packs of instant noodles/person/year. “Mama” has signaled a request to raise the price to 7 baht/pack because of the cost crisis. fuel spurt Palm oil is up 3 times. Wheat flour in the world market is moving another 20% following being more expensive than 2 times. How much can consumers accept? have to eat expensive mama, add 1 baht
Thai people consume an average of 53.2 packs of instant noodles/person/year. “Mama” has signaled a request to raise the price to 7 baht/pack because of the cost crisis. fuel spurt Palm oil is up 3 times. Wheat flour in the world market is moving another 20% following being more expensive than 2 times. How much can consumers accept? have to eat expensive mama, add 1 baht
It is still a national hot topic. forIncreasing the price of instant noodles “Mama 7 baht” From the present, the main products are Mama, Minced Pork Flavor, Tom Yum Mama and Mama Tom Yum Kung, which have been selling for 6 baht for 14 years, or since 2008.
This is not only popular flavors that are sold at the same price. But many other flavors are priced at 6 baht as well.
But at this moment, the situation “cost” change daily by what the manufacturer isThai President Foods Public Company Limitedfaced in the past That is, the price of wheat flour has increased in the past few years, has increased by more than “double” from over 200 baht per bag to 22.5 kg (kg) to almost 500 baht per bag, while palm oil has moved from 19 baht per kg. It’s 59 baht per kg, or regarding 3 times the amount.
If you turn over the packet of noodles It is found that 2 raw materials have a high proportion of 60-70%, causing the company to try to fix the price in the past, but suddenly “Russia-Ukraine War” Shaking the world, not only pressured the price of fuel energy to rise very strongly. “dough” which is the main raw material in the production of noodles It has moved up 20%. That means trading in commodities to produce commodities in the next few months. will be a higher cost
The distributor side is Saha Pathanapibul Public Company Limited The daily bearing was the price of oil surging from $60 to over $100 a barrel.
these factors causing a signal from the brand “Mama” to ask to increase the retail price to 7 baht per pack!!
Bangkok Business inquire to “Vetit Chokwatana” Managing Director of Saha Pathanapibul Public Company Limited, regarding the guidelines for requesting a 7 baht price increase for Mama, received an answer that “I still can’t get up. must wait for government approval.”
A source from Saha Pathanapibul said that at the moment the situation in product costs has risen very high for both manufacturers and distributors. Therefore, consider asking for a price increase of 17% to 7 baht, although it does not guarantee that it will support it through this difficult time.
“The cost has gone up a lot. The factory didn’t care anymore. If you want to ask the government to increase the retail price by 17% to 7 baht, it should be enough to support us through this crisis. But it’s not easy.”
at the press conference for the 50th anniversary of Thai President Foods The management team provided information regarding the average consumption of noodles among Thai people at 53.2 sachets per person per year. The 5th highest in the world, while the market size is regarding 3,700 packs per year, is the ninth in the world, with 10% growth in the previous year.
interesting thing if “Mama sells for 7 baht.” per envelope If the average consumption Will affect the cost of living for consumers 53.2 baht per person per year, which “consumer-state” must consider whether Letting the noodles “Favorite food for low-income people” if the price increases, will they be able to bear the burden of the price?
Previously, “Mama” had adjusted the product price with the store. This is a temporary price reduction or temporary price reduction until retailers have to cry … because the “profit” from the sale has decreased.
read Mama’s Store Price Discount Adjustment
because cost pressures continue to rise made early last month “Waiware Ready Mix” decided to adjust the product quantity from 55 grams to 57 grams, with the addition of the amount of seasoning “Sodium” to 1,020 milligrams (mg) from 710 mg, and fat 12 grams from 10 grams.
The selling price increased by 50 satang per pack to 6 baht from 5.50 baht.
Interestingly, the price increase of 6 baht this time, “some” is the original stock. and available on the shelf as well
read Fast, ready to cook, the price is increased to 6 baht per pack.
++Thai noodles VS Korean ramyun
The price is “expensive.” Why do consumers “buy” it?
Instant noodles, priced at 6 baht, are the main products in the market that have been selling the same price for 14 years, and the main flavor is still minced pork, tom yum, depending on each brand, developed as a selling point to compete.
However, as the cost increases coupled with the trend “Rayun” orKorean Noodles as well as imported noodles from abroad to hit the market Consumers have seen “price” Different and more expensive than Thai noodles “double” even though they are sold only “Noodles and seasonings” are no different.
However Korean Noodles per envelope, the price is up to 30-40 baht And in some periods it is said that the response from consumers is very good, especially “spicy” that is challenged. Super spicy noodles eating contest When the market and consumers open their hearts to accepting “expensive noodles”, Thai manufacturers slap their feet to develop “Sue” products, whether it’s Mama Oriental Kitchen, size 85 grams, price 15 baht, spicy spicy salad, priced at 10 baht. per envelope, etc.
++Does the copper neck sing?..Chang-Heineken beer price increases
Expensive prices in all categories, including “essential” goods and luxury goods such as amber intoxicants “beer” 2 large companies have already raised their product prices by “Chang Beer” of Thai Beverage Nam Mao Kingdom Charoen Charoen Sirivadhanabhakdi price changed The glass bottle size 620 milliliters (ml) pack 3 bottles price 160 baht from 154 baht, pack 2 bottles price 110 baht from 104 baht.
part “Heineken” Move along. For canned beer 490 ml. 65 baht from 62 baht. Glass bottle size 620 ml. Price 76 baht from 72 baht. Cheer for 56 baht from 54 baht, etc. As for the beer from Singha Camp, the price is still the same. All products are sold through convenience stores.
As for shops throughout the provinces, a 620 ml bottle of Chang Beer costs 60 baht from 53 baht, a 620 ml bottle of Leo, retails for 60 baht, from 55 baht, etc.
read Chang-Heigen beer price increases
However, it’s not just noodles. that are going through a cost crisis and break through the arahant Department of Internal Trade To ask to move the price of the product, but “soft drinks” have already increased the price, such as Fanta, recently reported the price adjustment of beverages in the black group in March 65, Pepsi Original, size 430 ml, contains 12 bottles (PET) ) Adjust the wholesale price by 4.60 baht to 136 baht from 131.4 baht, etc.
++Commercial releases fertilizer ghosts, can sell expensive
In the midst of the problem of “Pak Tong” that people are facing “expensive products” every now and then is to consider allowing chemical fertilizer operators can adjust the selling price by the Department of Internal Trade Ministry of Commerce will consider granting permission “on a case by case basis”
On the 17th of Mar. Ministry of Commerce correspondent reported that “Wattanasak Sueaiam” Director-General of the Department of Internal Trade discussed with Thai chemical fertilizer operators to consider the situation of production and distribution, as well as to consider an increase in the selling price of chemical fertilizers in the country as requested by traders If it is allowed to increase the selling price of chemical fertilizers, the Department confirms that it will be considered on a case-by-case basis because each person has different costs. not allowed to raise all equally or to be adjusted up to every individual
The cost of producing chemical fertilizers has risen by 36-49% year-on-year, or nearly 100% year-on-year, as a result of higher global oil prices. and the war between Russia and Ukraine causing the two major chemical fertilizer production sites to be affected by the war In addition, Thailand is an importer of almost 100% of chemical fertilizers, or more than 5 million tons per year, with the main import sources being the Middle East, China, Russia, Canada, etc.
for major fertilizer producers in the country believe that the consumer Farmers know that it is “2 magnates” The billionaire of Thailand with a comprehensive trading business. “Dhanin Chearavanont” and “Charoen Sirivadhanabhakdi”
read Commerce gives the green light to raise the price of chemical fertilizers
However, if chemical fertilizer operators have moved the product price I believe that farmers will definitely groan. But the resonance would not reach the government sector.
From noodles to a price increase of 7 baht per pack to drunken water that has already increased the selling price. Chemical fertilizers are prepared to sell expensive. definitely affect consumers How much is most of them.. depends on the money. Purchasing power is available in everyone’s pocket.
