Apple has been using Samsung screens in its devices for a long time, despite the fact that both companies are direct competitors. This results in Apple having to make frequent compromises to get its hands on Samsung displays. The Information.
▪️ Samsung distrusts Apple so much that it forbids Apple engineers to work at Samsung factories and visit the offices of the South Korean company.
▪️ In 2017, a group of Apple engineers flew to South Korea to meet with Samsung Display employees. But they were not allowed into the office under the pretext that Samsung was protecting its intellectual property related to OLED. Apple employees had to communicate with Samsung employees via video link from their hotel rooms.
▪️ When Apple sent requests to Samsung for more information regarding the screens, Samsung returned documents marked “confidential”.
▪️ Unlike other Apple suppliers, Samsung does not take the financial risks associated with the storage of unnecessary parts.
▪️ A few years ago, Samsung forced Apple to accept hundreds of thousands of additional MacBook screens following Apple lowered its demand forecast for the product.
▪️ Samsung sent Foxconn millions of LCDs for the first iPad mini with Retina display. Apple found small defects in the displays, but Samsung refused to replace themso Apple had to install defective screens.
▪️ A similar situation happened a few years ago, but with MacBook displays. After the discovery of the marriage, Apple stopped production until it found all the screens with defects.
▪️ Apple originally didn’t want an OLED screen in the iPhone Xto get rid of Samsung addiction.
▪️ In 2014, Apple began developing microLED displays, and planned to use them in the iPhone X. In 2015, it bought a small display factory in Taiwan from Qualcomm to learn how to produce screens on its own.
▪️ As a result, Apple abandoned microLED due to the high cost of production, the complexity of manufacturing and the high probability of marriage. [The Information]
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