The French tour operator (TO) Ôvoyages is betting on Morocco with the opening of 4 new Ôclubs. In addition to the Emblematic Hotel, the Dunes d’Or Hotel which will become an Ôclub from March 1, the tour operator is also setting up in Taghazout where the French players in the club segment are still absent. Two other clubs are offered in Marrakech. Backed by its commitments, since January 23 the TO has launched a TV promotion campaign on France Télévisions in partnership with the ONMT.
For the upcoming summer season in Morocco, the French tour operator Ôvoyages has pulled out all the stops by betting on the destination with extensive programming and a major TV campaign in France. Thus, from March 1, it will offer a new iconic address in Agadir at the 4-star Dunes d’Or which will become Ôclub and which will benefit from a renovation program by then. The address, well known to distribution, was previously operated by FTI Voyages. Previously, it was a Framissima, and a locomotive from the Toulouse tour operator.
Ôvoyages is also opening a new Ôclub in Taghazout where the TO is the only one to offer a French-speaking club address in the seaside resort, with the 5-star Ôclub White Beach Resort. Indeed, the tour operator is pinning a lot of hope on the axis made up of Agadir, the first seaside resort in the Kingdom, and Taghazout, the new seaside resort. The objective of Ôvoyages is to provoke another type of demand there, well beyond the mythical Marrakech.
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However, the tourist capital of the Kingdom is not to be outdone because two addresses are located in Marrakech: the 4-star Ôclub Aqua Fun Resort, the concept of which is totally aimed at families with its many activities and above all its multiple and enormous slides and the Ôclub Zen Barcelo Resort Palmeraie and Spa 5 stars for customers who have opted for the “Happytherapy” formula.
With now four Ôclub addresses where it has an average stock of around a hundred rooms per unit, i.e. more than a third of the capacity for each product, the TO has obtained the support of the Moroccan National Tourist Office (ONMT ) to launch a TV campaign on France Télévisions bringing together France 2 and France 3, which consists of sponsoring weather announcements, including those at the beginning and end of the 8 p.m. news, as well as the daily soap opera “Un si grand soleil”. This campaign started on January 23 and will run for three weeks. It should be noted that in addition to these products, Ôvoyages has also made commitments on land for various hotels and riads throughout Morocco, such as the 4-star Amadil Beach in Agadir or the 5-star Golf Rotana Palmeraie hotel in Marrakech. . Land stocks which will be “completed by the establishment of a program of charter flights to Agadir” from April and during the summer holidays.
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It must be said that Ôvoyages has been betting on Morocco as a destination for more than fifteen years. “ÔVoyages has been on it since 2005. We had a great collaboration with the Accor group. In fact, we had launched the Sofitel Agadir when the group had just taken over the establishment and had then set up jumbo jets with 220 seats which landed in Agadir every week. Subsequently, we collaborated, among others, with the Atlas Hospitality chain, Barcelo with whom ÔVoyages is the first btob partner and the White and Aquafun of the Albatross chain with whom we have forged strong links during the Covid-19 period. says Samia Guenaoui-Benslimane, general manager of the Ôvoyages group, who co-founded the tour operator with her husband Raouf Benslimane.
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Coming from a line of tour operators (her parents founded Air Beach voyages, a company in which she cut her teeth and reformed in the 90s), the general manager of the Ôvoyages group is passionate regarding Morocco. “We were the only ones to have signed commitments on Morocco in the midst of a health crisis because we have always believed in the destination and in its return. Ôvoyages is certainly the most committed French TO in Morocco and we wish, in the long term, to develop this destination as a whole. Morocco is a magnificent destination so rich and varied and the French have a special attachment to the country. Our group has an excellent collaboration with the ONMT, which supports us in our deployment in Morocco for the French market”, emphasizes Samia Guenaoui-Benslimane.
