2023-04-20 16:31:37
Los Angeles, 1980, Sriracha sauce appears for the first time alongside American plates thanks to a certain David Tran, a young thirtysomething who came from Vietnam to try his luck stateside. 40 years later, the recipe – and the packaging – are unchanged. Dangerous twisters for some, object of worship for others, who have sworn loyalty to it through key rings, t-shirts, underwear… But above all: this plastic bottle offered in specialized grocery stores at a defiant price any competition.
The first Asian-American self-made billionaire, David is the man who introduced Sriracha sauce to the Western world. When he fled his native Vietnam in 1979, he took the recipe for the famous sauce in his luggage and immediately marketed it.
40 years later, he joins the Forbes ranking of American billionaires. And welcomes it while having a moved thought for your gutted digestive system. Thank !
@sriracha_fg
By Lucie Guillet
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