2024-04-25 13:53:17
After the acquisition in June 2022 of three agencies in the sports ecosystem, Alizeum, Sport&Co and UniTeam, the Hopscotch Group brings together these three agencies to strengthen its sports-related vertical and create a unique entity with international ambitions: Hopscotch Sport.
The Hopscotch Sport entity was born from the meeting between the expertise of a large pioneer group in events and public relations, and the commitment of experts in the field to redefine together the art of sporting living, with the conviction that sport is a strong lever of commitment and an essential component of culture and the art of living.
The entity will be led by Jean-François Royerpreviously co-founder and Managing Director of UniTeam with deputy Sébastien FoucrasOlympic medalist and co-founder of Alizeum and the Etoiles du Sport program. Eric Conrad (formerly WeTeam) will be in charge of the international development of the agency as well as France Vélo Évènements, the subsidiary created in 2023 with the French Cycling Federation.
Hopscotch Sport aims to develop rapidly internationally, relying in particular on the Hopscotch Group network present in 40 countries.
The agency has already experienced numerous successes last year, notably with the production of the Maison de la Performance on behalf of the National Sports Agency, a space dedicated to the French Olympic Team during the Paris 2024 Games. Hopscotch Sport also supports Air Liquide on its internal activation program around the Paralympic Games, produces the E-league 1Uber Eats e-sport competition on behalf of the LFP and signed the naming contract concluded between Adagio and Eric Peron for its boat entered in the Arkea Ultim Challenge…
Jean-François Royer, General Manager Hopscotch Sport : “By joining forces and our expertise, the bringing together of the three agencies now allows us to offer unrivaled support to advertisers and rights holders in the sports market, in France and internationally. Together, we are stronger to meet challenges and seize opportunities on all grounds, amateurs, professionals and for all audiences as illustrated by our new baseline Playgrounds to grow. »
Frédéric Bedin, President of Hopscotch Groupe : “Our ambition is to have a global offer. We want to be recognized as the world number one around the European art of living on different themes: culture, gastronomy, tourism, luxury… Sport is the fifth. »
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