HONOR made its first announcement at Mobile World Congress 2024 in Shanghai, China, unveiling two leading on-device AI innovations designed to enhance device privacy. At MWC Shanghai 2024, HONOR emphasized “The Human-AI Synergy: Intelligent Devices Will Empower People Better” and showcased its latest advancements in human-centered AI, AI Defocus Eye Protection (this feature is not a medical device and cannot be used for treatment), and AI Deepfake Detection. During the keynote session, the brand underscored the importance of human-centered on-device AI and its belief in the potential of AI-enabled hardware to empower users by delivering personalized services while protecting user privacy.
AI is an innovation transforming our lives and driving the smartphone industry forward. While most industries focus on cloud-based AI, on-device AI offers a unique advantage by providing more stable operations and personalized services tailored to users.
George Zhao, CEO of HONOR Device Co., Ltd., stated, “At HONOR, we believe that AI on smartphones has the potential to empower users and make everything they do more efficient. We invite everyone in the smartphone industry to join us in exploring the full potential of AI.”
Development of Eye Protection Technology from prevention to relief of vision problems
HONOR has launched its AI Defocus Eye Protection technology, designed to protect the eyes and alleviate nearsightedness, a common problem caused by prolonged screen time. This feature utilizes AI technology to simulate the operation of glasses by adjusting the defocus on the screen, creating a blurred image on the device. The Defocus technology alters visual perception, potentially delaying the blurred vision that contributes to nearsightedness.
Studies have shown that wearing defocus glasses can benefit eye health. The technology helps users focus on blurred peripheral areas while maintaining a clear central image, slowing down the elongation of the eyeball that leads to myopia. HONOR’s AI Defocus Eye Protection has been demonstrated to reduce the average user’s temporary myopia by 13 degrees following 25 minutes of continuous reading (on the phone), with some users experiencing a temporary myopia reduction of up to 75 degrees.
Prevent scams from scammers with AI Deepfake Detection
HONOR’s AI Deepfake Detection technology aims to prevent fraud and detect digitally manipulated content. The system works by analyzing generated content frame by frame, scrutinizing elements like eye contact, lighting, image clarity, and video playback to identify flaws that the human eye may miss.
Trained on a vast database of videos and images related to online scams, AI Deepfake Detection can identify, filter, and compare fake videos within 3 seconds. If manipulated content is detected, AI Deepfake Detection will immediately display a risk warning to users, promoting safety and preventing potential scams.
For more details regarding HONOR products, visit HONOR Experience Stores, dealers nationwide, or visit the HONOR website. Follow news, promotions, and activities on the HONOR Thailand Facebook page.
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HONOR Unveils AI-Powered Eye Protection and Deepfake Detection Technologies at MWC Shanghai 2024
HONOR, a leading technology brand, made its mark at Mobile World Congress 2024 in Shanghai, China, by unveiling two pioneering on-device AI innovations designed to elevate device privacy. During the conference, HONOR highlighted “The Human-AI Synergy: Intelligent Devices Will Empower People Better” and demonstrated its latest advancements in human-centric AI, AI Defocus Eye Protection, and AI Deepfake Detection.
Human-Centric AI: Empowering Users While Protecting Privacy
HONOR emphasized the significance of human-centered on-device AI, believing in the potential of AI-enabled hardware to empower users by providing personalized services while safeguarding privacy. The brand believes that AI running on smartphones is more stable compared to other devices, providing a unique advantage in delivering the most suitable and satisfactory services to users.
“At HONOR, we believe that AI on smartphones has the potential to empower users and make everything they do more efficient. We invite everyone in the smartphone industry to join us in exploring the full potential of AI,” said George Zhao, CEO of HONOR Device Co., Ltd.
AI Defocus Eye Protection: Combating Nearsightedness
HONOR introduced its AI Defocus Eye Protection technology, developed to protect the eyes and mitigate nearsightedness, a prevalent issue caused by extended screen time. This feature utilizes AI technology to simulate the operation of glasses by adjusting the defocus on the screen. The defocus effect creates a blurred image on the device screen, simulating the effect of wearing defocus glasses.
The blurred areas on the periphery of the user’s field of vision promote focus on the central image, potentially slowing down the elongation of the eyeball, a contributing factor to myopia. HONOR’s AI Defocus Eye Protection has shown to reduce the average user’s temporary myopia by 13 degrees following reading continuously for 25 minutes, with some users experiencing a reduction of up to 75 degrees.
Benefits of AI Defocus Eye Protection
- Reduces temporary myopia: Studies have shown a significant reduction in temporary myopia following using AI Defocus Eye Protection.
- Promotes eye health: The defocus effect helps to strengthen the eye muscles, potentially reducing the risk of developing nearsightedness.
- User-friendly: This feature is seamlessly integrated into HONOR smartphones, providing easy access and a comfortable user experience.
AI Deepfake Detection: Safeguarding Against Digital Deception
HONOR’s AI Deepfake Detection technology aims to prevent fraud and detect digitally manipulated content. The system uses AI to analyze generated content frame by frame, assessing factors such as eye contact, lighting, image clarity, and video playback to identify inconsistencies that may be imperceptible to the human eye.
Trained on a vast database of videos and images associated with online scams, AI Deepfake Detection can identify, filter, and compare fake videos within 3 seconds. When manipulated content is detected, AI Deepfake Detection immediately displays a risk warning to users, promoting safety and preventing potential interactions with scammers.
Benefits of AI Deepfake Detection
- Protects users from scams: The technology helps identify and prevent financial losses caused by deepfake scams.
- Enhances online safety: AI Deepfake Detection promotes a safer online environment by identifying and mitigating the spread of misleading content.
- Promotes digital literacy: By raising awareness regarding deepfake technology, HONOR contributes to fostering digital literacy among users.
HONOR’s Commitment to AI Innovation
HONOR’s commitment to AI innovation is evident in its development of these groundbreaking features. The company recognizes the transformative power of AI and is dedicated to leveraging its potential to enhance user experience and promote well-being.
For more information regarding HONOR products, visit HONOR Experience Stores, authorized dealers nationwide, or explore the HONOR website. Stay updated on news, promotions, and activities by following HONOR Thailand on Facebook.
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