Honor Targets Upper-Middle Segment in Indonesia with Innovative Products and Ecosystem

Honor Aims for Premium Market in Indonesia Comeback

Honor, the smartphone brand, is making a strategic return to the Indonesian market wiht a focus on the premium segment and groundbreaking AI integration.Justin Li, president of HONOR South Pacific, revealed the company’s ambitious vision in an exclusive interview with detikcom on January 7, 2025.

Competing with Tech Giants

“Honor’s primary goal in Indonesia is to target the upper-middle segment and build a extensive ecosystem, directly competing with industry leaders like Samsung and Apple, while providing consumers with more diverse choices,” stated Li.

Honor aims to captivate this discerning segment by offering cutting-edge technology,innovative features,and exceptional user experiences. Beyond smartphones, the company plans to introduce a wide array of products, including tablets, computers, wearable devices, and more. “Honor will not only launch flagship cellphones and folding screen products but also present 20-30 products within our full ecosystem,” Li explained.

Building a Strong Ecosystem

To ensure a seamless consumer experience, Honor is forging strategic partnerships with local companies. The brand will collaborate with Erajaya, Indonesia’s leading retail giant, to establish dedicated Honor zones within flagship stores across key cities.

“We will work with Indonesian retail giant Erajaya offline to set up Honor zones in flagship stores in key cities in Indonesia, and plan to open 10 Honor Experience Stores this year. At the same time, we will also optimize the online shopping experience for upper-middle class consumers,” Li revealed.

Innovations Driven by AI

A key highlight of Honor’s strategy is the integration of artificial intelligence (AI) throughout their product range. Li emphasized the company’s commitment to developing AI solutions that deliver tangible benefits for consumers.“For example, in folding screens, we are the first manufacturer to make a folding screen as straight and thin as a board, and so far it is indeed also the thinnest folding screen on the market,” Li stated.

Honor Sets sights on Indonesia’s Upper-Middle Class with AI-Powered Smartphones

Honor is making a strategic comeback to the Indonesian market, targeting the discerning upper-middle class with a compelling mix of innovation, affordability, and a seamlessly integrated ecosystem.

A comeback Fueled by innovation

In an exclusive interview with Archyde News, Justin Li, President of HONOR South Pacific, highlighted Indonesia’s pivotal role in Southeast Asia’s tech landscape. He emphasized Honor’s commitment to delivering premium, innovative products tailored to the specific needs of this segment.

“Our comeback is driven by our commitment to redefine the smartphone experience by integrating cutting-edge AI technology and a comprehensive ecosystem of products,” Li stated.

Targeting the Sweet Spot: Innovation Meets Affordability

What sets Honor apart in this competitive market? According to Li, its their three-pronged strategy: innovation, affordability, and ecosystem integration.

While competitors frequently enough cater to either the premium or mass-market segments, Honor aims to strike a balance. Their devices will boast advanced AI capabilities, such as enhanced photography, real-time translation, and personalized experiences, while remaining accessible to the upper-middle class.

“We’re building a holistic ecosystem—smartwatches, accessories, and software—that complements our smartphones, offering a seamless user experience,” Li explained.

AI: The Heart of Honor’s Strategy

Li emphasized that AI is the cornerstone of Honor’s innovation strategy. “Our latest smartphones feature AI-driven camera systems that adapt to lighting conditions in real time, producing professional-grade photos effortlessly,” he shared.“we’ve also integrated AI into daily functionalities, like predictive battery management and adaptive performance optimization, ensuring a smooth, personalized user experience.”

“These advancements aren’t just gimmicks,” Li stressed, “they are designed to enhance the user experience in tangible ways.”

Optimism for Growth in a Tech-Savvy Market

Li expressed confidence that Honor’s innovations and strategic focus will fuel its growth in Indonesia. He believes that indonesian consumers are increasingly demanding higher quality and innovative products.

“With the continuous increase in consumer demand in the market, Indonesian consumers will gradually prefer innovative technology and higher quality products,” Li concluded. “Honor will give consumers more choices through innovative technology and unusual experiences.”

Honor Eyes Indonesia’s Booming Market with Unique Strategy

Honor, the global technology brand, is making a strategic comeback to Indonesia, aiming to capture a significant share of the contry’s burgeoning smartphone market. In a recent interview, Justin Li, CEO of Honor, outlined the company’s ambitious plans and highlighted its focus on the upper-middle segment — a demographic experiencing rapid growth in the Southeast Asian nation.

Competing on Value and Innovation

With Apple recently announcing a $1 billion investment in Indonesia,the competition in the smartphone sector is heating up. “Apple’s investment underscores the potential of Indonesia’s market, and we welcome the competition,” Li stated. However, he emphasized Honor’s distinct approach: “While Apple focuses on the premium elite, we cater to the upper-middle segment — a rapidly expanding demographic in Indonesia.”

Honor’s strategy centers around offering high-quality, tech-forward devices at accessible prices. Li elaborated, “Our pricing strategy, coupled with our AI-driven innovations and ecosystem, positions us uniquely. We’re not just competing; we’re complementing the market by offering high-quality, tech-forward options at accessible prices.”

A Long-term Vision for Indonesia

Beyond smartphones, Honor is committed to building a long-term presence in Indonesia.Li revealed plans for localized initiatives, saying, “Our vision is to establish Honor as a trusted, innovative brand that resonates with Indonesian consumers. We’re planning localized initiatives, such as partnerships with local developers to enhance our ecosystem and community-driven AI projects.”

He stressed Honor’s commitment to adapting to the evolving needs of Indonesian consumers: “We’re committed to long-term growth, ensuring that our products and services evolve with the needs of the Indonesian market.”

Delivering Technology That Enhances Lives

Li expressed excitement about honor’s future in Indonesia, stating, “We’re equally excited to connect with Indonesian consumers and deliver products that truly enhance their lives.” His words reflect the company’s dedication to providing innovative technology solutions that cater to the specific needs and aspirations of the Indonesian market.

What is Honor’s three-pronged strategy for differentiating itself in the Indonesian smartphone market?

Archyde Exclusive interview: Justin Li, President of HONOR South Pacific, on Honor’s Strategic Comeback to Indonesia

Archyde News, January 7, 2025

Archyde: Thank you for joining us today, Mr. Li. Honor is making a highly anticipated return to the Indonesian market.Can you share the driving force behind this strategic comeback?

Justin Li: Thank you for having me. Indonesia is a key market in Southeast Asia, and we see immense potential hear, especially among the upper-middle class. Our comeback is fueled by a commitment to redefine the smartphone experience by integrating cutting-edge AI technology and building a extensive ecosystem of products.We aim to offer premium, innovative devices that cater to the specific needs of this discerning segment.

Archyde: Honor is entering a highly competitive market dominated by giants like Samsung and Apple. How do you plan to differentiate yourselves?

Justin Li: Competition is fierce, but we believe our three-pronged strategy—innovation, affordability, and ecosystem integration—sets us apart.While competitors frequently enough focus on either the premium or mass-market segments, we aim to strike a balance. Our devices will feature advanced AI capabilities,such as enhanced photography,real-time translation,and personalized experiences,while remaining accessible to the upper-middle class.

Additionally, we’re not just launching smartphones. We’re building a holistic ecosystem that includes smartwatches, accessories, and software, all designed to complement our smartphones and deliver a seamless user experience.

Archyde: speaking of AI, it truly seems to be a cornerstone of honor’s strategy. Can you elaborate on how AI is integrated into your products?

Justin Li: Absolutely. AI is at the heart of everything we do. For instance, our latest smartphones feature AI-driven camera systems that adapt to lighting conditions in real time, producing professional-grade photos effortlessly.We’ve also integrated AI into daily functionalities, like predictive battery management and adaptive performance optimization, ensuring our devices are not only powerful but also efficient.

One of our standout innovations is in folding screen technology. We’re the first manufacturer to create a folding screen as straight and thin as a board, and it’s currently the thinnest folding screen on the market.This is just one example of how we’re pushing boundaries with AI and hardware integration.

Archyde: Honor is also focusing on building a strong ecosystem in Indonesia. Can you tell us more about your partnerships and retail strategy?

Justin Li: Certainly. To ensure a seamless consumer experience, we’re forging strategic partnerships with local companies. We’re collaborating with Erajaya, Indonesia’s leading retail giant, to establish dedicated Honor zones within flagship stores across key cities.

This year, we plan to open 10 Honor Experience Stores, where consumers can fully immerse themselves in our ecosystem. Simultaneously occurring,we’re optimizing the online shopping experience for upper-middle-class consumers,ensuring they have easy access to our products and services.

Archyde: With such an aspiring plan, what are your expectations for Honor’s performance in Indonesia over the next few years?

Justin Li: We’re confident in our strategy and the value we’re bringing to the market. Our goal is to capture a notable share of the upper-middle segment by offering innovative, high-quality products at accessible price points. We also aim to establish Honor as a trusted brand that delivers not just devices but a complete ecosystem that enhances users’ lives.

Indonesia is a priority market for us, and we’re here for the long term. We’re excited to see how consumers respond to our offerings and look forward to growing alongside this dynamic market.

Archyde: Thank you, Mr. Li, for sharing your insights. We wish Honor great success in its Indonesian comeback.

Justin Li: Thank you. We’re thrilled to be back and can’t wait to show Indonesia what Honor has to offer.

End of interview

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This interview was conducted by Archyde News on january 7, 2025.For more updates on Honor’s Indonesian market strategy, stay tuned to Archyde.