2023-11-03 21:57:54
The products are carefully packaged in a very designer cardboard box which is worth a look. – G. Coppens
To achieve this 2.0 solution, German designers worked on the issue and found a recipe that they call “no bullshit” and which translates as “without elements harmful to health”. It was therefore in April 2021 that the “Energy Drink” range was launched, followed in August 2022 by the “Iced Tea” range and very recently in October 2023, by a “Hydration” range intended for athletes.
The package contained two discovery offers with “Energy” and “Iced Tea” powders, as well as a shaker with the image of “Holy”. – G. Coppens
Is it that good?
The reviews listed on “Trustpilote” (platform which verifies the reliability of a site and their products through users) are overwhelmingly laudatory. Within the editorial staff, the tasting was also positive. There are also a multitude of flavors (with 14 choices for energy drinks, 3 for moisturizers and 8 for iced teas). These include flavors such as peach/apricot, raspberry/yuzu, mango/kiwi, prickly pear, acai/hibiscu, peach/black tea, lemon/mint/matcha and many others.
For their “Iced Tea” range, the artistic direction brings the ingredients to life by transforming them into real mascots. -HOLY
But if the test is a success for the taste buds, what regarding from a health professional’s point of view?
In order to see things more clearly, Fanny Vaesen, dietitian nutritionist in the Liège region, analyzed the list of ingredients and here is her expertise in five points:
What can you tell us regarding the composition of “Holy Energy” drinks?
From a nutritional point of view, the composition of “Holy” drinks seems interesting: they indeed contain natural flavors and colorings, less problematic for health than those found in traditional energy drinks. In addition, they are sugar-free and very low in calories, unlike these other drinks.
And what regarding the substance offering the energy boost?
The caffeine used in “Holy” drinks is microencapsulated caffeine, which means that the caffeine is released gradually, avoiding the famous backlash typical of energy drinks. However, as the packaging indicates, it is best not to consume more than one serving of drink per day, i.e. 7 g of powder per 500 ml of water, so as not to exceed the dose. of caffeine recommended by the EFSA (200 mg/day for an adult).
Do any components of the powder also have a beneficial effect on the body?
The drinks also contain green tea extract, including EGCG, a powerful polyphenol with very anti-inflammatory and health-beneficial properties, as well as L-tyrosine, which allows the synthesis of dopamine and adrenaline in the brain. L-tyrosine therefore acts indirectly on motivation, attention and mood.
Drinks of this type often contain sweeteners or other substances that are not recommended, is this also the case here?
It is nevertheless necessary to highlight the presence of sweeteners (acesulfame K and sucralose) which, when consumed regularly, are suspected of having deleterious effects, in particular by impoverishing the intestinal microbiota. A rich and varied intestinal microbiota is very important for preventing many chronic diseases.
However, many other energy drinks or sodas also contain them and can therefore potentially pose a problem when consumed too often.
So, does “Holy Energy” really offer a healthier alternative to other drinks on the market?
Compared to other energy drinks, “Holy” drinks therefore seem a little more beneficial for health overall. However, you should keep in mind that they should be consumed occasionally, like all energy drinks, sweetened or sweetened.
An ecological and economical solution?
Beyond its taste or its effects on health, “Holy” also claims to be a good way to consume sustainably, without breaking the bank…
Small boxes of energy powders contain individual doses, which are more expensive, but easier to carry outside. – G. Coppens
From an ecological point of view: no more cans, plastic bottles, cellophane and other similar waste, because the “Holy” powders are mixed with water in a reusable shaker. In addition, the different packaging, mainly made of cardboard, is suitable for nomadic or domestic use.
However, even if the products are developed with a greener approach for the planet, we must not forget that they are only available in the form of delivery, even if they come from a neighboring country such as Germany.
Jars, for their part, contain many doses and are economically more interesting. -HOLY
From an economic point of view: the large pots contain around fifty doses, which amounts to €0.80 per 7 g portion (for a drink ranging between 50 and 75 cl), while the small boxes contain ten single doses and cost a more expensive price of €1.50 for the same portion. Which is cheaper than competing drinks when we make the comparison.
The discovery offers give a varied overview of the different flavors available. – G. Coppens
“Holy”, the holy drink?
Ultra colorful packaging, strong artistic direction, thriving “Holy Squad” community and better ingredients on paper, are so many characteristics that define “Holy” and its concept that can be described as successful.
And even if we must not forget that the consumption of drinks of this type must be done in moderation and occasionally, as our expert points out, “Holy Energy” powders do seem to be an interesting alternative.
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