2023-07-15 08:58:25
A reality in which artificial intelligence is taking over the entire creative and technical process of series production – a central reason for the current work stoppages.
The episode tells the story of Joan (Annie Murphy), a middle-class businesswoman who finds out her life is being adapted and broadcast as a series on the streaming service Streamberry – which bears a striking resemblance to Netflix. Early on, Joan makes morally questionable, if not unforgivable, decisions: she awkwardly fires an employee and contemplates cheating on her fiancé, but doesn’t go through with it.
Then that evening, Joan turns on Streamberry and stumbles across a series called “Joan is Awful.” In it, Salma Hayek portrays Joan as an utterly despicable person – including distorted scenes from the very day Joan just experienced. Behind it is a hyper-intelligent AI that follows Joan’s life through her personal devices and produces a series in real time using the digital likeness of actress Salma Hayek, without her ever being in front of the camera for the project.
Nothing but science fiction?
Nothing but science fiction? Not really. For the authors who are also on strike, it is on the one hand that they fear that AI will contest their jobs or at least severely curtail them. Chatbots like ChatGPT are becoming more and more intelligent and can already produce scripts for new seasons of hit series, for example. And it seems only a matter of time before the technology is on an equal footing with the best writers.
Above all, actors fear that AI might use their likeness, voice or performances without consent or compensation. The ability of artificial intelligence to mimic creative expressions has already proven to be a “real and imminent threat to the work of our members,” said the union SAG-AFTRA.
AI can also be used on behalf of the actors
In fact, until recently it seemed inconceivable that AI might create an entire song in the name and with the voices of well-known artists. But then the artificially produced song “Heart On My Sleeve” came out, in which supposedly the superstars Drake and The Weeknd rap or sing. The song, published by an unknown person, ran into a legal gray area – but it still became a viral global hit.
In other cases, however, AI can also be used in the interests of the actors. For example, Harrison Ford had himself digitally rejuvenated for some scenes in the new, fifth “Indiana Jones” part. The team first filmed the scenes in the usual way with Ford, then used multiple techniques and vintage footage from over 40 years of Indiana Jones film history to edit the footage. However – and this is probably the difference to those scenarios that actors now fear – in the end there was still a real person in front of the camera.
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