Hollywood blockbuster “failure” in March this year
2022-03-23 17:14:35Source: Xi’an News Network
Due to the impact of the epidemic and the off-season in March, the recent film market has been particularly deserted. The reporter learned from Maoyan Professional Edition data today that as of 17:00 on March 21, the national movie box office in 21 days in March was only 700 million yuan. This figure has almost created the lowest record in the same period in history since 2013. ferocious.
Although starting from mid-to-late March, the film market has welcomed a batch of imported films one following another. Many Hollywood films such as “Uncharted”, “The New Batman”, “Fantastic Beasts 3: Dumbledore’s Mystery” and “Moonfall” have been finalized. , which is released in China at a frequency of at least one film a week, seems to bring some warmth to the deserted film market. After all, once upon a time, Hollywood blockbusters have fascinated Chinese audiences. The magnificent special effects and grand themed narratives have brought many novel viewing experiences. However, judging from the performance of recent years, the golden signboard of “Hollywood” is gradually becoming Failure, the March film market also continued to confirm this.
“Uncharted” is one of the world’s best-selling Hollywood films, with a global box office of over $330 million. The film was released in China on March 14, but the mainland box office obviously did not meet expectations. On the first day of its release, it received a box office of 12.36 million, and then the daily box office decreased daily. On the fifth day of its release, the single-day box office was less than 1.5 million, and the total box office only reached More than 41 million yuan.
The next Hollywood blockbuster “The New Batman” is the most popular superhero theme among domestic audiences. According to the professional version of Maoyan, the number of people who want to watch the film before its release has reached 250,000, which is double the number of people who want to watch “Uncharted” before its release. However, there was a lot of thunder and little rain, and the pre-sale box office of “The New Batman” the night before its release had just exceeded 10 million.
In this regard, Xi’an director Yu Zhihua analyzed: “The rise of China’s film industry has brought audiences a fresher and more emotional experience. “Operation Red Sea”, “Wolf Warrior 2”, “Wandering Earth”, “The Devil Child of Nezha Comes into the World” , and “Changjin Lake” and other films, which can achieve both box office and word-of-mouth harvests. Movies that tell Chinese stories with Chinese feelings will be more and more popular with audiences.”
Zeng Shixiang, an all-media reporter from Xi’an Press
