2023-06-07 07:31:00
10:31 p.m
Wednesday 07 June 2023
Books – Marwan Al-Tayeb:
Hollywood is gearing up for another union battle this week centering around how actors will be paid for work done by their AI-powered “digital doppelgänger”.
Duncan Crabtree, the chief negotiator for the Actors Guild, said: “The rapid development of AI technology over the past months has been something we have been watching very carefully and its impact on union members,” according to the Financial Times report.
The report revealed that “artificial intelligence” was a cause and a source of concern in contract negotiations between producers and entertainment companies in Hollywood and between directors and writers unions, but for actors it will be more important and more dangerous due to the recent emergence of a number of technologies that have faked their appearance, including Tom Cruise. Keanu Reeves and Jason Statham are on a number of popular apps, including TikTok.
As for the fact that these techniques have become more prevalent in films than before, including the removal of aging in a number of cinematic works, the most famous of which was “The Irishman” and the new part of the “Indiana Jones” series, which was recently shown outside the official competition of the Cannes Film Festival in its world premiere. The technique required American star Harrison Ford to appear younger in a number of scenes.
The report of the “Financial Times” confirmed that there are many actors who want to ensure that they receive appropriate wages in exchange for working with their characters using “artificial intelligence” and not to touch their digital personalities without giving them official approval to use them on the cinema screen.
“Crabtree” said in previous statements to “Archyde.com” that the actor’s name, voice and personality are all that he owns, and it is his trade from which he acquires. .
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