Italian luxury brand Hogan has announced a collaboration with Exclusible, the fast-growing luxury metaverse activation marketplace.
Exclusive and Hogan will unveil the ‘Hogan Untraditional Collection’ at the ‘Hogan-X’ following-party to be held on March 26 during Fashion Week held at Decentraland Metaverse. Famous DJ Bob Sinclair will be the MC.
This project was curated by Braw Haus, a creative studio that is taking the lead in promoting the works of digital artists around the world and spreading metaverse culture.
Participating artists include Silvio Rondelli, Yoann De Geetere, Linear, Vincent Ghiotti and Finn Berenbroek.
Through this collaboration, Hogan evolves from traditional to non-traditional and from Web 2.0 to Web 3.0, providing a space for co-creation for five artists.
This collection fits well with Hogan’s DNA, and ‘Untraditional’, a revision of the brand’s first sneaker, was brought to the fore.
Through an innovative way of using Hogan’s signature sneakers as a pure white canvas by multiple artists without limiting their creativity, Hogan offers a way to promote and communicate the spirit of the Web 3.0 community.
Hogan enters the metaverse space and participates in Metaverse Fashion Week, while running a pop-up store at the Metaverse Marketplace in Decentraland by Boson Protocol.
“We are delighted to be working with Hogan. Luxury brands can develop new business models using digital assets on the metaverse and seize the opportunity to interact with a new generation of users. We want to contribute to creating the perfect environment for the metaverse community to flourish by helping them enter the metaverse of potential,” said Thibault Launay, Exclusive Co-Founder and CEO.
“Innovation is a natural instinct for Hogan,” said Andrea Della Valle, President of Hogan and Vice President of Tods Group. ‘s innovative Web3 activation is well-received worldwide, so we decided to do this project with Exclusive. We are very excited regarding the collection and following-party in Hogan’s virtual space.”
“Ahead of Metaverse Fashion Week, it is very surprising that several brands are actively participating in the fashion district established by Boson Portal in Decentraland, and through this, Boson Protocol will be able to solidify its position as a representative solution for Metaverse commerce.
We are excited to partner with Hogan in a long-term relationship with global brands vying to sell products on Metaverse,” said Justin Banon, Co-Founder of Boson Protocol.
