2023-09-23 10:24:13
By Audrey L. · Published on September 23, 2023 at 12:24 p.m.
H&M celebrates ten years of its H&M Studio line during Paris Fashion Week! From September 26 to 30, 2023, Galerie Eric Dupont is transformed into an immersive pop-up store, inviting you to discover the chic elegance of the fall-winter 2023-2024 collection, in the heart of a modern and creative scenography.
Opening alert! On the occasion of the Fashion Week from Paris, H&M inaugurates a pop-up store immersif of September 26 to 30, 2023 to the Galerie Eric Dupont. The famous Swedish brand is taking advantage of fashion week to celebrate the tenth anniversary of its Studio collection, its more creative and premium linein the ephemeral space at 138 rue du Temple in the Marais.
Instead of its traditional parade on the sidelines of Paris Fashion Week, this time the brand is setting up shop in a gallery, transformed into a hybrid fashion and art setting for the occasion. At the heart of a modern scenography bathed in red, created by Crosby Studios, the clothes mingle with the Plexiglas structures while the film of the collection is projected in a separate corner, the Studio line archives are displayed in drawer boxes, and a coffee shop delights visitors.
Style-wise, the fall-winter 2023-2024 collection from H&M Studio is chic and festive, essentially black, and punctuated with silver and gold touches. A real taste of end-of-year holiday looks, designed from sustainable materials such as recycled polyester or tencel, and available from September 28 in selected H&M stores or online.
With its Studio line, H&M creates a new definition of style. Don’t miss this pop-up event when Fashion Week de Paris !
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