H&M Home presents a collection focused on color thanks to the iconic experience of Pantone and its universal language.
The special capsule of interior items includes cushion covers in three shades, a sculptural vase, a footed and a regular tray, a side table, an ornamental pedestal and scented candles in a total of six different colourways, three for each palette including pink, apricot and red but also pistachio, medium blue and petrol.
H&M Home x Pantone
The collection called H&M HOME ???? PANTONE features two palettes, Calm & Soothing ed Energy & Joywhich explore philosophical notions regarding colors.
Color has the power to alter both rooms and emotions of the people who inhabit them. It can elevate, enhance and highlight our interiors and complements. Did you know that the shades of blu are they reminiscent of open spaces, such as the sky and the sea, evoking a sense of freedom and calm?
Or that the rosso is it historically associated with warmth, passion, courage and even danger?
The H&M HOME ???? PANTONE collection showcases a selection of keepsake products, created in two chromatic moods distinctive according to the aesthetics, preferences or even just the predisposition of the customers, how they feel when shopping.
“Color is essential to both our home and our senses. No one understands this better than PANTONE, who are the leading experts on how color can affect the way we work and live. The H&M HOME ???? PANTONE collection allows us to highlight how much difference the power of color makes in our daily lives, with a selection of modern furniture items to add to your home” he has declared Evelina Kravaev-SöderbergHead of Design & Creative di H&M HOME.
The color palettes
Enabling customers to feed their homes with colour, the H&M HOME ???? PANTONE collection explores shades that give energy and bring joy, as well as calm and tranquility. Each color palette features Pantone shades specially chosen for their effect on our senses.
The shades Calm & Soothing include pistachio (2260C), petrol (548C), green (5545C) and medium blue (2178C): they give a sense of stability and tranquility.
Per Energy & Joy, the four colors include pink (707C), red (3517C), orange (2027C) and apricot (2022C): capable of instilling vivacity and warmth. Warmer colors evoke our inner vitality, inclusive love and joy.
The collection includes several products that are already available for purchase at selected shops and online on the official website.
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