Even if we didn’t expect much from the All-Star Game 2023, we were still disappointed with the lack of competition characterizing the match and the total absence of defense. But the one who is likely to be the most disappointed of all today is commissionaire Adam Silver when he sees the audience figures for All-Star Weekend.
Only 4.59 million viewers (on TNT et TBS, rating of 2.2), the lowest number in All-Star Game history. Yes, if we are to believe the figures of Sports Media Watch, never so few people had watched the star game. The previous record of nullity in terms of hearing? 6 million in 2021. Suffice to say that the NBA has just hit rock bottom.
NBA All-Star Game ratings, viewership *easily* the lowest ever.
Plus:
— All-Star Saturday Night and Rising Stars also down to new lows
— Celebrity Game bucks trend of record-lows with an actual increase over last yearhttps://t.co/xvxxauztTO— Sports Media Watch (@paulsen_smw) February 22, 2023
Moreover, this fall does not only concern the star game. Take a look at the numbers from Saturday night and the Rising Stars Challenge:
- NBA All-Star Saturday Night : 3.42 million viewers (on TNTrating of 1.6), lowest figure in 20 years
- Rising Stars Challenge : 888,000 viewers (on TNTrating of 0.49), lowest figure in history
The only small satisfaction is the “success” of the… Celebrity Game, which went from 1.29 million viewers last year to 1.40 million in 2023. And even there, it is an NFL player who stole the show from everyone…
If the absence of a player like Stephen Curry and the premature exits of LeBron James and Giannis Antetokounmpo didn’t help, the All-Star Game simply lost prestige because of the poor product offered to fans. And the hearings are there to punish.
________
Source texte : Sports Media Watch
