2023-08-24 19:47:35
Qingdao, China (ots/PRNewswire) – According to the leading market research institute Omdia, the global home appliance group Hisense shipped the second-largest quantity of televisions worldwide in the second quarter of 2023.
This is the third consecutive financial quarter in which the Omdia report, which shows the share of the world’s largest TV makers in total shipments, ranked Hisense second. Hisense also ranked second throughout 2022 and the first half of 2023.
In the second quarter of 2023, Hisense achieved a 13.7% global TV volume share, and shipments increased by 19.3% year-on-year. That growth was well above the industry average, which was just 5.3%. Hisense was also the brand with the largest year-over-year increase in market share, growing 1.6 percentage points.
Behind the impressive success is Hisense’s relentless commitment to providing users with innovative products, as seen in the flagship ULED X and U8 TVs. Hisense has secured a number of sports sponsorship deals, including with Paris Saint Germain FC, the UEFA Nations League and the FIFA World Cup. Building strong relationships with consumers and partners through their sports marketing strategy and collective love of sports has been a focus for Hisense since the company went international.
Hisense is committed to providing consumers with exceptional experiences through innovative and environmentally friendly TV products. This reflects Hisense’s commitment to bringing quality and healthy life to millions of families. The company plans to take this goal further at the upcoming IFA 2023 in Berlin, where some of its groundbreaking innovations and products that showcase the future of living will be on display. The Hisense stand at the fair will be located in Hall 23a of Messe Berlin from September 1 to 5, 2023 from 10 a.m. to 6 p.m.
About Hisense
Hisense is a leading global brand of home appliances and consumer electronics. Hisense’s business includes multimedia products (focusing on smart TVs), home appliances, and intelligent IT information. In recent years, Hisense has grown rapidly and now operates in more than 160 countries.
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