2023-05-11 19:44:09
Qingdao, China (ots/PRNewswire) – The brand new U8 and ULED X TVs are now available in the region
Hisense, the consumer electronics brand, yesterday announced the launch of its brand new TV products ULED X and Hero U8 in the United Arab Emirates.
In 2022, Hisense TV was ranked #2 in global TV delivery and won the “Dubai Quality Global Award” in the same year for launching a range of quality products and services specifically targeting the local Dubai market.
Debuting at this year’s CES, the Hisense 110-inch ULED X received the CES 2023 Innovation Award for its advanced optical systems, exceptional image processing and industry-leading display technologies. It has redefined the picture quality standard for high-end LCD televisions, taking brightness, contrast and screen image to a whole new level.
Hisense’s commitment to investing in technology research and development is underpinned by the operation of 23 global R&D centers around the world. And when it comes to delivering quality technological equipment, hiring and retaining the best local talent that will enhance the entire organization is also paramount. For many years, the company has continuously invested in local leaders, experts in sales, marketing, supply chain and many other areas to build a highly localized, professional operations team.
Speaking of the product launch in Dubai, Jerry Liu, Vice President of Hisense International, said: “Our Dubai company has become one of Hisense’s fastest growing overseas companies. From 2018 to 2022, Hisense’s brand awareness in the UAE market increased from 48% to 73%, a growth of 25 percentage points. Brand value also rose from 57 to 145, an increase of over 154%. The influence of the Hisense brand has been increasing year by year, so that it has gradually become an important overseas marketplace for Hisense’s brands and greatly expanded their distribution area. Hisense’s main mission is to pursue scientific and technological innovation, take the lead in advanced manufacturing with intelligence at its core, and bring happiness to millions of families with quality products and services.”
About Hisense
Hisense is a leading global brand of home appliances and consumer electronics. Hisense’s business includes multimedia products (focusing on smart TVs), home appliances, and intelligent IT information. In recent years, Hisense has grown rapidly and now operates in more than 160 countries.
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